Take The Path Of Least Resistance To Success

Written by Dean Phillips


It's been said time and again that 95 percent of all online businesses fail. I don't know how accurate that statement is, but if it's anywhere close torepparttar truth, I knowrepparttar 118595 reason why. Besides being woefully unprepared and under- financed, too many online businesses try to reinventrepparttar 118596 wheel.

In other words, instead of applying sound, proven advertising and marketing principles, most online businesses never even bother to learnrepparttar 118597 basics. Instead of focusing on what people are actually buying, too many online businesses try to force-feed people new products and ideas.

Now, there's absolutely nothing wrong with trying to be a pioneer. And there's certainly nothing wrong with trying to come up withrepparttar 118598 next "big thing." But before you even attempt to undertake something of such magnitude, you really have to know what you're doing. It's not nearly enough to have deep pockets. The "Dotcom Bomb" proved that.

And unless you haverepparttar 118599 kind of marketing expertise that is required to "finesse" people into trying something new, I recommend you takerepparttar 118600 path of least resistance.

Blazing new trails usually requires a great deal of luck, money, creativity and marketing expertise. The kind of resources that, quite frankly, most companies just don't have.

And even if they do haverepparttar 118601 resources, that's still no guarantee of success.

That's basically why so many dot-com companies are dropping like flies. And will continue to do so. To be sure, there have been many, many great success stories throughout history, regarding new and groundbreaking products. The "love drug," Viagra is a perfect example of one such current product.

However, generally speaking, you'll incur fewer risks and make a lot more money if you just sell what's HOT!

So, what'srepparttar 118602 hottest product currently being sold onrepparttar 118603 Internet? Information, my friend, information. And while it's true sex sells, information has always been king and probably always will be.

Don't Use FFA's To Build Your Newsletter Subscriber List

Written by Dean Phillips


For those of you who aren't familiar withrepparttar term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK!

FFA sites are directories where anyone can place their ad for free. And that's exactly what you get--a zillion people posting free ads.

When you post your ad on an FFA directory or site, here's what will happen. You'll immediately get back in response to your ad a truckload of autoresponder e-mails from every Tom, Dick and Harriet soliciting you to join their programs. Hardly anyone ever actually reads your ad. FFA's will produce next to zero new subscribers to your newsletter.

Here are some suggestions to help you build your newsletter subscriber list:

1. Put a subscriber box on your web site. People can easily enter their email address and send it to you. A percentage of people who visit your web site will sign up for your newsletter. Just don't scare them off by asking for a lot of personal information. Put their minds at ease by promising not to share their e-mail address with anyone else.

2. Announce your newsletter inrepparttar 118594 e-zine announcement directories. There are several sites with searchable catalogues of ezines. These sites get lots of visitors and are a surefire way to find hundreds of new subscribers. Here are a few to get you started:

http://www.ezine-universe.com

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