Marketing: Take No Prisoners Marketing

Take No Prisoners Marketing

Written by Bill Daugherty

There are more web sites on repparttar

WWW than there are people on repparttar 121967

earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a strategy that includes a large arsenal of marketing tools and a plan that uses those tools consistently and simultaneously. I have recently developed such a strategy to market my own Internet businesses, and repparttar 121968

results have been spectacular.

I call it "The Take No Prisoners Marketing Strategy," because it utilizes a relentless 100% marketing effort. Previously I approached my site promotion in an unorganized and haphazard way. As a result, my traffic was up and down, mostly down. Since following this new strategy, my traffic has consistently grown and my sales have never been higher.

My first step was to devote a portion of each and every working day to doing nothing but submitting ads. That's every working day. No exceptions.

Step two was keeping a log of all my search engine and ad submissions. I enter repparttar 121969 name and URL of repparttar 121970 site, repparttar 121971 ad copy, repparttar 121972 date of submission, repparttar 121973 duration of repparttar 121974 ad and when I can resubmit. This is extremely important. If you don't know when to resubmit, you will either over-submit and be branded a spammer, or you will under-submit and fail to maximize repparttar 121975 full benefits from those sites.

HOW TO GROW YOUR BUSINESS IN AN ECONOMIC SLOWDOWN

Written by Bob Leduc

Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business.

GET MORE FOR YOUR ADVERTISING EXPENSE

The return on your advertising expense will shrink during bad economic times unless you take specific actions to prevent it. Look for ways to keep your sales volume growing without increasing your advertising expense. For example:

** Negotiate Price With Advertisers

Advertisers are hit hard during an economic slump. Many are willing to negotiate a special discount to keep your business -- or to get it away from their competitors. Take repparttar initiative when you're placing an ad. Ask for a discount ..or a bigger discount than one already offered.

** Trim Your Ads

Reduce repparttar 121966 size of your ads so you can run more ads without increasing your total cost. Don't be surprised if some of your short ads generate a bigger response than your long ads. The most effective ad I ever used was only 11 words.

** Generate Free Publicity

Start a publicity program for your business ...or expand repparttar 121967 one you already have. Publicity produces sales for a much lower cost then advertising. For example, find something newsworthy about your business. Write about it in a news release and distribute it to publishers.

TAKE ADVANTAGE OF YOUR EXISTING CUSTOMERS

Your customers already know you and trust you. It's easier and cheaper to get more business from them than to get any business from new prospects. Here are 2 ways to use your relationship with customers to generate additional business.

1. Offer Them Related Products Or Services

Find or create additional products and services you can offer to existing customers (and to new prospects). Your new products or services should be closely related to those your customers originally bought from you.

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