Take Advantage of Testimonial Pages and Advertise Your Site Free

Written by Holly Janion

With more and more web sites appearing onrepparttar internet on a daily basis, competition in your field of expertise is most likely getting stronger. You cannot afford to be complacent with regard to spreadingrepparttar 125154 word about your web site. It is critical that your site features prominently withrepparttar 125155 search engines and one criteria that many search engines look at, isrepparttar 125156 amount of sites linking back to you.

Many sites will link back to you if you offer a reciprocal link, but I know I don't want my site filled with all sorts of banners and buttons, with content that may not even be of interest to my visitors.

What if I told you there was a free way to get hundreds of web sites to link to you absolutely free without a reciprocal link? Interested?

Think about it. You're a webmaster. Don't you love it when somebody writes to you telling you how great your site is, how useful they foundrepparttar 125157 content, how originalrepparttar 125158 design is etc etc. I know I do! Many webmasters, in order to give their sites credibility and their visitors confidence, have testimonial pages. These testimonial pages usually include not onlyrepparttar 125159 testimonial received, butrepparttar 125160 source with a link back.

To benefit all you need to do is scourrepparttar 125161 internet for sites with testimonial pages and send your comments torepparttar 125162 webmaster concerned. If you have good things to say,repparttar 125163 webmaster will naturally want to share those comments with his or her visitors and will more than likely include your testimonial onrepparttar 125164 testimonial page.

Promote Your Web Site - NOW! - In Time For Christmas

Written by Steve Nash

Christmas is coming, and NOW isrepparttar time to plan your site promotion efforts. This article covers some basic but important methods of promoting your website in time for this lucrative holiday season...

.. A client got in touch with me last week concerned aboutrepparttar 125153 approach of Christmas, andrepparttar 125154 fact that nothing had been done to promote their website (ever!). They simply wanted to know what options were available to promote their site, and how much it was going to cost.

I have reproduced my advice within this article (without associated costs, obviously). The advice is relevant to those of you who *are* actively promoting your websites too. (Always be careful, however, not to promoterepparttar 125155 same page too often torepparttar 125156 same search engine or directory!)

<== Advice begins...

Dear Concerned Client,

Following on from Friday's telephone conversation about promoting your site, I have summarisedrepparttar 125157 possible options you might want to take. The options are as follows:

1) BASIC site submission.

This does not *guarantee* extra site traffic. A listing onrepparttar 125158 major search engines and directories is absolutely necessary, nevertheless, to provide at leastrepparttar 125159 chance of search engine traffic. Activities include:

* Determination of suitable keywords and site description; use in search engine (and directory) submissions.

* Hand submission of site to 10-20 major search engines including Google and other major UK search engines

* Automatic submission to 50+ directories

* Hand submission to DMOZ and Lycos human-edited directories

* Hand submission to 10-20 UK shopping guides. (Not all guides will listrepparttar 125160 site for free. Some require you create a reciprocal link, whilst others require a listing payment or an affiliate program to join (so there is at least repparttar 125161 possibility of earning income).

* Automatic submission of one web page to major search engines via Inktomi. This guaranteesrepparttar 125162 web page will be listed on several search engines within 48 hours. (Page listing is refreshed every 48 hours for 1 year thereafter.) It does *not* guarantee a good listing, however.

- http://www.shoptour.co.uk/webmaster-promote/ - http://www.dmoz.org - http://www.lycos.co.uk

2) BASIC search engine report.

A simple report can be generated each month, that determines search engine ranking for 5-10 specific keywords; e.g. 'key word 1', 'key words 2', 'key words 3' etc. (These keywords would be determined in option 1) above.) There are many sites that allow you to do this yourself. My favourite tool can be found at

- http://www.did-it.com

3) Create a LINKS PAGE.

Create a links page and engage in an active reciprocal linking campaign. The ideal solution would be to swap links with sites that already rank well for your chosen keywords. This process can be automated a little with free scripts found at

- http://www.cgi-resources.com

Good link-swapping strategies can be found in this article - http://www.howipromotemywebsite.com/bin/ap.pl?link-swaps

4) Start a pay-per-click search engine campaign (ADVANCED)

Pay-per-click search engines allow you to automatically rank well on a search engine for any keyword you choose. You simply bid for a keyword and if your bid is highest your site ranks highest onrepparttar 125163 search engine. You simply payrepparttar 125164 cost ofrepparttar 125165 bid for each click your site receives.

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