Take Advantage Of Seasonal Events On YOUR Website

Written by Steve Nash


I live in UK, and Mothers Day has been and gone. But soon it will be Easter, then... These seasonal events provide an opportunity to get new visitors to your site, and maybe make extra sales. But you need to take advantage of these opportunities. Here's how.

===== Sidebar ===== When I say take advantage - what you're really doing is providing content that your visitors are likely to want: you're keeping your site up-to-date with new content; you're providing your visitors with more reasons to visit; AND you're providing your site with another opportunity to make money! (Just thought I'd clear that up - advantages should work for both you *and* your site visitors!)

And if you don't live in UK, chances are you're only a few weeks away from your next seasonal event (thank goodness for card companies, eh?). Just visit your favourite travel site, or searchrepparttar web to find a holiday or calendar site - there are loads of sites to choose from. Or you could just use this excellent site - http://www.holidayfestival.com === End Sidebar ===

1: ADD SEASONAL CONTENT

Add seasonal content that fits in withrepparttar 121407 rest of your site. This could mean creating an amusing site survey, that relates torepparttar 121408 seasonal event. Or it could mean writing relevant editorial aboutrepparttar 121409 seasonal event. Or you could just add some seasonal resources to your website, like images or clip art or electronic cards.

I run a shopping directory, so for Mother's Day I simply decided to create a Mothers Day shopping page. (I'm a member of several affiliate programs and simply researched each and every program until I found what I considered to berepparttar 121410 best and most suitable sites.)

But you don't have to have a shopping-related site to offer seasonal gifts for sale. You can find suitable gift items whatever your site is about, and a suitable affiliate program allowing you to offerrepparttar 121411 goods for sale.

For example, you might run a Tom Jones fan site (!). It wouldn't be too difficult to create a page of links that offered posters, books, and music ofrepparttar 121412 ageless Welsh pop star, appropriate torepparttar 121413 seasonal event. And if you didn't want to 'sell' on your site, you could simply reprintrepparttar 121414 lyrics of his most suitable song. The content-possibilities are endless, and only limited by your imagination.

Just offer content that you know your site visitors will enjoy.

===== Sidebar ===== You could also add a seasonal quiz or image or newsfeed or... you getrepparttar 121415 idea! You can find suitable free resources at these sites - http://www.thefreesite.com - http://www.findsticky.com - http://www.bravenet.com === End Sidebar ===

Here are a few ofrepparttar 121416 better affiliate programs you can join - http://www.tradedoubler.com - http://www.dgm2.com - http://www.cj.com

(You can find a lot more affiliate sites/directories at my affiliate resource: http://ShopTour.co.uk/webmaster-profit/ .)

2: PROMOTE SEASONAL CONTENT ON SEARCH ENGINES

You need to announce your seasonal content torepparttar 121417 search engines. This could be as simple as submitting new pages torepparttar 121418 major search engines via search submission tools like - http://www.jimtools.com - http://www.addme.com

Becoming an Infopreneur - The Secret to Developing Information Products

Written by Marc Goldman


If you look atrepparttar web and try to determine who is making money in repparttar 121406 internet marketing game you will find thatrepparttar 121407 money is being made by infopreneurs: those who sell information products. Every type of information imaginable is being sold and tons of people are cashing in on this craze in one form or another.

If you are new torepparttar 121408 idea of starting your own online business, this issue is for you. Even if you are a seasoned expert, I still think there are some original tricks and techniques you may not have known about or thought of before.

WHY DOES INFORMATION SELL?

People are shocked when they ask my wife and I what we do and what we sell onrepparttar 121409 internet. I can think ofrepparttar 121410 dialogue now:

Jack: So what do you guys do in your business? Marc & Terry: We sell information onrepparttar 121411 internet. Jack: What do you mean information? Isn't that free?

Marc & Terry: Some of it. However, a lot of it is highly specialized information that only a select group of people are interested in. Furthermore, many people do not even know that such information is available online and those who do know, are unaware of how to go about accessing it easily. Jack: But how can you make money doing that? Marc & Terry: We can because people want this information and in order to obtain it, many will pay for it. Jack: I don't understand.

You know what, most people do not understandrepparttar 121412 business of selling information. A lot of people who are already reselling various information products for others do not even understand what it is they are selling or how they manage to make sales.

If a market is interested in something, they will want information on it and they will want it immediately (if not sooner). Those who can tap intorepparttar 121413 information wants of a market and can provide them instant (or very quick) access to that information are on their way to a successful career as an infopreneur.

Why do so many people subscribe to our newsletter? Because ofrepparttar 121414 targeted information with which it provides them. Many want to know about Direct Marketing and in particular Internet Marketing and we are providing them with that information for free. Why FREE? Because ofrepparttar 121415 intense competition that exists online for marketing information.

The point I want you to get fromrepparttar 121416 last paragraph is that when strong competition exists that is offering similar information for free, it would be suicidal to try to charge for that information.

So what you need to do is find information that a targeted market desires, and produce it in a format that they can obtain easily and instantaneously, and you have a formula for your first or next information product.

Please note that we are not saying to stop reselling other people's products or to stop participating in affiliate programs. Onrepparttar 121417 contrary, these can create very nice income streams by themselves and some can be simple turnkey businesses that can bring in lots of money. I am simply describingrepparttar 121418 possibilities that exist for creating and marketing your own info products which can also be very lucrative.

Here is what I suggest you do to begin your process:

1. Research a market and find out what they want to buy:

Ideally, this is a market that you have an intimate knowledge of, either through your participation (i.e. being an expert in a field or having an intense passion for that field) or through learning as much as you can about a field that interests you. The key here is that you must at least have an interest or elserepparttar 121419 product will sit onrepparttar 121420 shelf forever.

Take stock of your own interests and what you want to learn about in general or in this field in particular and come up with at least 10 ideas that you have for an info product.

Get a few people in your area of interest and find out at least five things that they would like to know more about.

Now, that you have your list of 15 possible topics, you should find a way to survey your target market. Obviously, you are not going to reach everyone. It is important, however, that you do reach a fraction of that audience. This is what market researchers call a "focus group".

Find a way to reach your focus group. You can participate in forums or newsgroups. Do not just go on and announce your survey. Create your survey, post it on a web site and then hang around these places for a while. After you have established a reputation for yourself, askrepparttar 121421 participants to fill out your survey and offer them something free in return for their help.

Your survey should concentrate onrepparttar 121422 15 or so products that you are considering creating. The product that receivesrepparttar 121423 best response (i.e. people indicate that they are interested in such a product and would purchase it) isrepparttar 121424 product that you should concentrate on creating.

You can create unlimited amounts of surveys using The Ultimate Marketers Resource Survey Creator available only to members of The Ultimate Marketers Resource. Find out how to join by visitingrepparttar 121425 link inrepparttar 121426 resource box below this article.

Another great way to find out what people in your target market want to buy is to go to Google Groups (a search engine for newsgroups) and search for WTB, this acronym stands for "want to buy". This is people telling you exactly what they are looking for and that they will pay for it. How much easier than this can it get?

2. Now that you have found out what your target market wants, you must develop it and offer it to them:

Product development is probablyrepparttar 121427 most daunting task that a new marketer can undertake. Many people hate to write and most people believe that developing an information product requires writing, therefore, they are quickly swayed fromrepparttar 121428 idea.

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