Tag, You're It !

Written by Larry Johnson

Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whateverrepparttar words used to refer to them, they are perhapsrepparttar 101167 most important part of your promotional writing.

Do you recognize any of these ? :

"Like a rock..." "Flyrepparttar 101168 friendly skies..." "It'srepparttar 101169 real thing !" "Quality is job number one" "The quicker-picker-upper"

Most of those tag lines are recognizable by us without even includingrepparttar 101170 name ofrepparttar 101171 company or product.

They summarize in a very few wordsrepparttar 101172 essence ofrepparttar 101173 thing they are promoting. They communicate a good, positive feeling or relationship torepparttar 101174 product. They do it with a simple, memorable phrase that is easily repeated.

The shorterrepparttar 101175 description is,repparttar 101176 more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important torepparttar 101177 message.

HERE ARE SOME TIPS for writing good taglines for your business offer.

1) Start by noticing ads on billboards as you drive downrepparttar 101178 road. Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture ofrepparttar 101179 product or service. These are great examples of how to write effective taglines.

2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials. Observerepparttar 101180 thing that caught your attention and makesrepparttar 101181 message easily remembered. It's usually a concise and well-written tagline.

Creating Killer Headlines

Written by David Seitz

Having trouble creating ads that pull? Fear not, with a little smart thinking you will be on your way to writing killer headlines.

Pick up a few back issues of your favorite newspaper, magazine, periodical, etc. and take notice ofrepparttar advertising sections. Take note of which ads appear most often and repeatedly. Noticerepparttar 101166 headlines? I bet some are similar and contain at least one ofrepparttar 101167 following words:


These are powerful words to use in your marketing. Do you know why ads all over contain one or more of these powerful words? Because they stop readers in their tracks, they create a reaction, simply put, they SELL!

Use them in all your headlines and watchrepparttar 101168 response to your marketing. I bet you'll be in for a surprise. It's not hard to create killer headlines just fill inrepparttar 101169 blanks.

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