Table Structures For Top Search Engine Positioning

Written by Mary Davies

So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ... except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to repparttar elements of design that may affect your rankings on search engines. Onrepparttar 128106 other hand some search engine positioning companies offer services that will boost your rankings but atrepparttar 128107 expense of your design. A good search engine positioning company can get your website ranking for key phrases without affectingrepparttar 128108 overall design and navigation of your site. You can make small changes to your website on your own as well utilizingrepparttar 128109 tips noted in this article. There is a happy medium, you can "have your cake and eat it too."

The first step in designing a website that will rank well on search engines is to buildrepparttar 128110 proper table structure. This framework for your website will easily guiderepparttar 128111 search engine spiders through your site takingrepparttar 128112 route you want them to. A good table structure is essentially a map torepparttar 128113 spiders, it guidesrepparttar 128114 way as they travel through your website.

A standard website should userepparttar 128115 table structure below:

This table structure is very beneficial to your website ranking as it guidesrepparttar 128116 spiders torepparttar 128117 text rich, most important content of your site as quickly as possible. The spiders will enter your site atrepparttar 128118 first table,repparttar 128119 header, and then travel through to repparttar 128120 empty cell in row 1 ofrepparttar 128121 second table,repparttar 128122 next stop is your content area,repparttar 128123 "meat" of your website. After going through your contentrepparttar 128124 spiders will then continue onto row 2 where you have inserted a table holding your navigation, if your navigation is image based, as most is, it holds very little content that matters fromrepparttar 128125 spider's perspective. The spiders will then follow through to row 3 where you have your footer, a place to add in valuable text links rich in targeted keywords.

SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking

Written by Mike Banks Valentine

Last weekrepparttar drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) fromrepparttar 128105 market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was aimed at Rheumatoid Arthritis sufferers and others who weren't able to stomach aspirin, which is arguably more effective than Vioxx is for most pain relief.

Top search engine rankings forrepparttar 128106 trademarked word "Vioxx" were dominated by Merck-owned web site as of September 30, 2004. The site is likely to keep that ranking now that hundreds of thousands are flocking torepparttar 128107 search engines and typing in "Vioxx" to learn if they or their loved ones are at risk of heart attack from takingrepparttar 128108 medication.

News organizations are all linking to site from online news stories aboutrepparttar 128109 health concerns and financial repurcussions to Merck ofrepparttar 128110 sudden recall. Merck has run full page ads in top newspapers nationwide addressingrepparttar 128111 sudden action and sending those millions of readers torepparttar 128112 site and site to read disclaimers and learn how to get refunds forrepparttar 128113 medication they already have in their medicine cabinets. The inbound links will soar at a point when they probably want it most so they can present their case to web visitors.

Takingrepparttar 128114 second position isrepparttar 128115 FDA page outliningrepparttar 128116 recall and linking to more info atrepparttar 128117 FDA site Third place forrepparttar 128118 single word "Vioxx" also belongs to an FDA page and fourth and fifth positions are owned by a site that appears to be a drug index at

Sixth place is currently held by at a medical site that dominates for many drug and medical terms due to extensive discussion boards and informational pages about thousands of medical conditions and their treatments. Seventh through tenth position are CNN's news story onrepparttar 128119 recall, then Yahoo News with a similar story, two online pharmacies with curiously blank pages. Try to sell Tylenol from those pages guys - don't wasterepparttar 128120 traffic with blank pages!

Pay-per-click advertisements were posted by agressive class action attorneys to run alongside organic search rankings and appeared immediately onrepparttar 128121 day ofrepparttar 128122 recall announcement. The first search forrepparttar 128123 word Vioxx done at Google on Friday October 1st brought up an advertisement for asrepparttar 128124 first result inrepparttar 128125 Adwords listings alongrepparttar 128126 right side ofrepparttar 128127 page. The bids were below a dollar a click on Friday, but are rapidly escalating as ever more law firms jump intorepparttar 128128 bidding war.

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