So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ... except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to elements of design that may affect your rankings on search engines. On other hand some search engine positioning companies offer services that will boost your rankings but at expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting overall design and navigation of your site. You can make small changes to your website on your own as well utilizing tips noted in this article. There is a happy medium, you can "have your cake and eat it too."
The first step in designing a website that will rank well on search engines is to build proper table structure. This framework for your website will easily guide search engine spiders through your site taking route you want them to. A good table structure is essentially a map to spiders, it guides way as they travel through your website.
A standard website should use table structure below:
This table structure is very beneficial to your website ranking as it guides spiders to text rich, most important content of your site as quickly as possible. The spiders will enter your site at first table, header, and then travel through to empty cell in row 1 of second table, next stop is your content area, "meat" of your website. After going through your content spiders will then continue onto row 2 where you have inserted a table holding your navigation, if your navigation is image based, as most is, it holds very little content that matters from spider's perspective. The spiders will then follow through to row 3 where you have your footer, a place to add in valuable text links rich in targeted keywords.