TR Cutler’s Manufacturing Media Consortium Tops 2000 membersWritten by Thomas Cutler
Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) tells extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way.” - Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. - Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. - Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. - Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became key media resource guide for manufacturers seeking coverage.
| | Looong and boooring Sales letters.Written by Torgeir Sunnarvik
You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all features you are looking for.But I think that many of sales letters that have task of selling products,are too long and boring.* First, it's a long list of problems that you might have, which this product can help you with. * Then there are all testimonials.I've seen products with 20 testimonials on sales letter.It's fine with good testimonials, but 2-4 of these are enough in my eyes. *Benefits and more benefits.Some sales letters are just so full of hype and over top promises about product, that it just puts me off. *But most annoying thing is when I can't find price. It's almost impossible to find.It's often thing that are mentioned least of all. And sometimes you have to click buy now button before price is revealed.It's as if they are afraid you will leave site if you know price upfront. If I think price is too high I will leave anyway. It's of no use hiding it. When I'm looking at a sales letter,I'm skimming all content. Most of time I'm just reading headlines of each paragraph. And I don't think that I'm only one that use this method. If there are some special features I might want to know about, I try to find a list of features or benefits on sales letter. It's ok to read one or two testimonials. And also a decent guarantee.
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