TR Cutler to Continue Industrial Connection Case Study Profiles of Southeastern U.S. ManufacturersWritten by Thomas Cutler
Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) tells extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way.” •Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. •Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. •Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. •Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became key media resource guide for manufacturers seeking coverage. •Cutler is Associate Editor of Industrial Connection (www.industrialconnection.net) as of 2003. This 15,000 circulation manufacturing trade publication is only journal of record serving manufacturers in Southeastern United States (Georgia, North and South Carolina, and Florida.) Cutler coordinates feature articles and advertorial copy for publication.
| | Keeping your business alive: Use 4 color postcard printing! Written by Marlon D. Ludovice
There are a lot of ways to keep your business in market world. By providing good service and better advertisements to express your operations to public are two of many services a business entity shall possess.How to create a good business image to other company is a big question to everyone for all business entity faces a stiff competition for business operation survival. And one way to create competition is creating several contacts that establish business deals. Creating effective contacts may facilitate by use of a 4 color business cards. A card that is printed in various colors certainly develops brilliant colors. Impressing a client is a difficult thing; you need to have effective strategies to convince them that your company is right choice for job. And marketing is one of best ways to persuade customers to consider your company. While other forms of marketing strategies are available, use of business cards is most effective way. Much more effective when it comes to a vibrant four color postcard print. When you're designing your marketing materials, you certainly want them to be tailor-made. Using a standard approach in your ads, brochures and Web sites won't set you apart from mass; it won't tell people what's unique about you, your business, your products and services. It won't cause you to be remembered. When you advertise your services or products, being specific marks you as an expert. Networkers know that more you bring your unique personality, needs and capabilities into your business identity, more referrals you're likely to receive. The same applies to your marketing materials. To get kinds of customers you want, good marketing requires you to be specific about what you do and what makes you unique.
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