TR Cutler, Inc. Sells Vet Division and Expands Manufacturing Associate Affinity ProgramWritten by Thomas Cutler
TR Cutler, Inc., nation’s largest manufacturing PR and marketing firm, has sold Veterinary Practice Marketing Division. Thomas R. Cutler, President & CEO of TR Cutler, Inc. (www.trcutlerinc.com) said that, “After serving 595 veterinary practices over past three years, we decided to accept offer of a European Veterinary Marketing Consortium based in Regensburg, Germany. We will still provide veterinary practice marketing consulting services; proprietary variable marketing data technology was core of what new buyer has acquired. Per terms of agreement we cannot disclose buyer.”Cutler’s technology provided average veterinary practice to grow 212% in just twelve months. Cutler, who is author of Manufacturer’s Public Relations and Media Guide, as well as founder of Manufacturing Media Consortium (of 2000 journalists writing about trends in manufacturing sector), plans to develop a new affinity program for Manufacturing Associations in Q3 2005.
| | Verzi of PRONTO ERP Raves about Airey of Mississauga-Based OTIWritten by Tom Verzi
OTI, Optimization Technology Inc., located in Mississauga Canada, has been developing and implementing ERP (Enterprise Resource Planning) systems since 1984. The Canadian VARs (Value Added Reseller) customer base appreciates features built into their legacy systems which focused on individual manufacturing and distribution requirements. With advent of GUI (Graphical User Interface) it became too difficult to add some of new productivity features OTI and their clients wanted.According to Dave Airey, VP of Sales and Marketing at OTI, “We started looking for a way to move our application to a GUI “look and feel,” but after two years of investigation it became obvious that it was not a practical goal. As an alternative we investigated upgrading our legacy application to a new product.” OTI’s requirements for a new system revolved around their customers. After many years of custom changes, legacy system was geared to client requirements. Airey noted, “OTI’s initial search took us to major ERP players, but none had features we required to support our loyal customers.” Finding an ERP System with Strong Functionality: The search for a new ERP system ended when OTI was introduced to PRONTO North America (www.PRONTOerp.com). According to Airey, “We were introduced to Pronto and were immediately impressed with rich functionality. One important feature was that Pronto is fully integrated. We had engineered our legacy system to be fully integrated so this was of major importance.” The Rationale for PRONTO ERP: - Fully integrated - User definable options to tune systems functionality - A support system to back up our customers - Functionality - GUI look and feel built using a 4 GL tool - Equipment rentals and tracking - Service maintenance - Both Manufacturing and Distribution in one package - Email & Fax capability - Multiple SQL platforms including MS SQL
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