TR Cutler, Inc. Mfg. Association Affinity Program Draws Attention from PR WeekWritten by Thomas Cutler
TR Cutler, Inc. (www.trcutlerinc.com) is Public Relations firm specializing in PR for manufacturing community worldwide. The new program will offer services through manufacturing trade associations starting August 2005. The company founded Manufacturing Media Consortium™ of more than 2000 journalists writing about trends in manufacturing sector. TR Cutler is author of The Manufacturer’s Public Relations and Media Guide. Cutler personally authors more than two hundred manufacturing feature articles annually as is a regular contributing editor for InMFG.The Manufacturing PR Advantage™ program will offer discounts ranging from 30-40% for short-term assignments, called Manufacturing Media Blitz™. These 90 day programs include writing and national distribution of more than 30 press releases, a comprehensive media planner, and a detailed checklist of PR options. Associations that sign up will receive rebates for fees their members pay TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack expertise or media relationships in manufacturing sector. Cutler has single-handedly helped more than 1000 journalists secure writing and reporting functions at publications, many of whom utilize Cutler’s firm as a resource for determining what is newsworthy in manufacturing sector. Cutler says, “Everyone wins: manufacturing association looking to drive additional operating revenue, manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc.”
| | 17% of South Florida Employees Quit their Job to Take Care of ParentsWritten by Thomas Cutler
The impact of Elder Care issues on corporate America will continue to grow as our elderly population increases: - Employees juggling job responsibilities with care giving are a reality in workplace of today and future. Workers are torn between demands of their job and ability to provide quality care to their relative. - One out of three American workers is also managing care of an older relative. - Loss of productivity resulting from time off to care for an aging relative is estimated at $6100 per employee per year. - Caregiver stress accounts for a 27% increase in use of company health insurance benefits. Seventeen percent (17%) of caregivers quit their jobs to provide care for aging family members, and another 15% reduce their work hours to assist their loved ones. This shocking loss of employee productivity is hitting South Florida businesses very hard as more Boomers have senior parents who require caregiving. To stop this workforce hemorrhaging South Florida companies are looking for methods to provide assistance in caregiving to employees to keep them on job and productive, while being sensitive to needs of employee.
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