TRUTH IN ADVERTISINGWritten by Val Burnett & Brenda Freeman
During last year we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all, people will shun you and refuse to sign up under you for any program or service you promote. This is FACT.When you promote on internet, you are not only promoting your product, service or affiliate programs, you are also promoting YOURSELF. Everything you write or do reflects on you and how other marketers view you. How you represent yourself determines whether you will be respected and taken seriously or not. There are so many marketing newbies these days observing how other marketers promote their products. BUT they may not be picking up good advertising skills by doing this. Over last while there have been a larger number of marketers using what we call "Dirty" tricks in their subject lines in order to get you to open their email. This actually doesn't do marketer any good, because as soon as their email is opened, person that has been 'duped' by subject line feels cheated and deletes email, but not before making note of persons name and/or referral URL so they can make sure to NEVER sign up for their programs again. This is an inappropriate way to promote any opportunity. These are just a few examples of inappropriate subject lines: "Activate your account, please" "YOUR ACCOUNT HAS BEEN TERMINATED" "Remove!!" "Your Account Has Been De-Activated" "From Admin" "Congratulations you won free software" "Admin - Your Confirmation Required" "Notification of Payment Received!!" "Paypal Notification" "URGENT - You Must Confirm Your Free Position Now !" "Your commission check" "Confirmation Required" "You've made another commission!"
| | Let The Ads Go ...... And Keep The Internet Contents Cheap and FreeWritten by Javed Akram
As we all know internet media is where we can find cheap and even free products, services and contents. If we have to buy these products from anywhere else then we may have to pay a lot more than on internet. There are couple of reasons why we are able to buy and enjoy cheap and free contents on internet. How can these internet businesses provide cheap or free services? Even if they are investing a lot of money and resources to establish their business, especially small business owners are struggling to compete with bigger entrepreneurs. If we carefully analyze what is involved to be an online entrepreneur? The answer is very simple, ie. 1) Money 2) Continous Research 3) A lots of time and hard work 4) Continous struggle to provide good services. Now question is, if they are providing cheap and free services then how can they get back their investment. The answer is their biggest resource for revenue is "ADVERTISING". The majority of online businesses get revenue with advertisers. These companies or online businesses sell advertising space and get revenue and are able to provide free and cheap services or contents. Blocking Ads Is a Bad Idea .... Would You Like Your Paid Ads To Be Blocked: These days there are various methods and softwares available to block or kill these ads. Blocking ads is really not a good idea. This will discourage sponsors or advertisers not to spend on advertising. Now think about it, if you pay somebody to advertise your product or services and other people try to block or they do not want to see your ad then wouldn't it be disappointing for you. Would you pay again for advertisement?
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