TRUSTED SINGLES, a leading Christian Dating Service lauches StarbuckSingles.comWritten by Jason Breakey
TRUSTED SINGLES, a leading Christian Dating Service, today soft-launched its new service called StarbuckSingles.com. Starbuck Singles is a unique service where singles feel comfortable meeting other singles. The objective of StarbuckSingles.com is to bring single men and women together in a healthy environment and to facilitate companionship, friendship, fun and dating between them. About Trusted Singles TrustedSingles.com is first company ever to launch a Click and Mortar business model giving its members online access to its database of single men and women and added personal touch of offering counselor staffed member center locations for its Platinum members. The Company currently has five member centers throughout state of Texas and is planning to open additional member center locations nationwide. TrustedSingles.com attracts quality Christian single adults who are serious about meeting someone special and are ready to find their mate. Website: http://www.TrustedSingles.com Headquarters: 5220 Spring Valley Rd, Suite 195, Dallas, TX, 75254. About Starbuck Singles http://www.starbucksingles.com aims to serve educated, professional, busy person. Many of singles joining our service are teachers, bankers, entrepreneurs, doctors, lawyers, IT Professionals, and business executives. Most of our clients are well off in their professional lives and looking to take decisive step to better their love life! The founders of Starbuck Singles service are young professionals who are themselves busy in building their professional careers. They realized how confusing, complicated and demanding dating can be! They met numerous professionals to understand what an ideal date meant for them. The answer was surprisingly simple and common:
| | Inoculate Yourself Against Bad PRWritten by Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1100 including guidelines and resource box. Robert A. Kelly © 2004. Inoculate Yourself Against Bad PR What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about behaviors of those important outside audiences of yours that most affect your operation. It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives. And it never does persuade those key outside folks to your way of thinking, or move them to take actions that allow your department, division or subsidiary to succeed. Good PR, on other hand, really CAN alter individual perception and lead to changed behaviors you need. At same time, however, it requires more than special events, brochures and news releases if you really want to get your PR money’s worth. Your inoculation against bad PR is underlying premise of public relations, and here it is: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished. You may be surprised that good PR can generate results like prospects starting to work with you; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies, and even capital givers or specifying sources looking your way As effort gains momentum, you can also see results such as new proposals for strategic alliances and joint ventures; rebounds in showroom visits; membership applications on rise; community service and sponsorship opportunities; enhanced activist group relations, and expanded feedback channels, not to mention new thoughtleader and special event contacts. Just how vital is it that your most important outside audiences really perceive your operations, products or services in a positive light? Vital indeed, so assure yourself that your PR staff has bought into whole effort. Be especially careful that they accept reality that perceptions almost always lead to behaviors that can help or hurt your unit. Take time to review PR blueprint in detail with your staff, especially how you will gather and monitor matters by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with interchange? Have you experienced problems with our people or procedures? The perception monitoring phases of your program can obviously be handled by professional survey people, IF budget is available. But always keep in mind that your PR people are also in perception and behavior business and can pursue same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
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