Written by Joe Robson

One ofrepparttar biggest untapped markets onrepparttar 127420 Web isrepparttar 127421 PC and Internet Newbie market.

Yet most businesses people either ignore them, look down their noses at them, or 'suffer' their stupid questions and even stupider attempts to understand technology.

What a HUGE mistake!

Think back to when you got your first computer....

What were your experiences forrepparttar 127422 first few weeks or even months?...

FRUSTRATION! Screaming Fits? Tantrums?

Of course not. You're an adult. You didn't do childish things like that, did you?

Know something? I'm an experienced Internet Marketer and I STILL do. Why doesn't a Help file help? Why don't Tutorials teach? Why are manuals filled with gibberish? And millions of new PC owners are sufferingrepparttar 127423 same thoughts at this very moment. Yet sadly ...

------ "No-one Seems To Gives a Damn"

When Newbies seek help, all they meet is Techie-Speak. When they refer to help Files they are left floundering. And if they read a PC for Idiots book they FEEL like an idiot!

Newbie's are simply inexperience people. Not Idiots, not Dummies, not Retards!

The day you get married, you become a Newbie Spouse. Not a Dummy. Your first day behindrepparttar 127424 wheel of a car makes you a Newbie driver. Not an Idiot. Hey, we're ALL Newbies at sometime, so why don'trepparttar 127425 experienced guys treat Newbies with respect, instead of patronizing them and trying to impress them with their recently acquired Jargon and Technical prowess?

A pat onrepparttar 127426 head is NOTrepparttar 127427 way to gain a Newbie's respect, OR HER BUSINESS!

And her first experiences onrepparttar 127428 Internet are not much better. Browsers, HTML, Search Engines, Java, Go-To, "Trust me and buy this", Credit card fraud ..."Who me -Download? Whoa there, where did it go?" ....

"Will someone please HELP ME?"

A revolutionary new Website called The Newbie Club at is changing all that. It offers bundles of Newbie-Speak Tutorials that contain not a byte of Jargon. Andrepparttar 127429 first 2 in a series of innovative Newbie books are presented in a way that is totally unique onrepparttar 127430 Web. And there's even more to come.

Underselling - The Secret Bonus

Written by Ian Tragen

So you've got a product and you want to sell it to people viarepparttar internet. Joinrepparttar 127419 club. Everyone wants to sell stuff viarepparttar 127420 internet and many do, but how many ofrepparttar 127421 customers are truly happy with their purchases? The internet makes it easy for internet users to communicate with other internet users. It also make it easy for your customers to come back to you regardless of they are inrepparttar 127422 world.

The key to good marketing is customer satisfaction. What happens if you buy a product and you find out that it isn't as good as you thought it would be? You are one unhappy customer, you are hardly likely to tell your friends that it was a good thing to buy, you're unlikely to buy again from that supplier and you may even returnrepparttar 127423 product for a refund. But what happens ifrepparttar 127424 product actually turns out to be better than you thought it would be? You're unlikely to go asking for a refund, you're more likely to buy again from that supplier and you might tell your friends that it was a good purchase. If you market your products viarepparttar 127425 internet, word-of-mouth recommendations are your 'bridge' to potential customers inrepparttar 127426 non-internet world.

Underselling is a tricky tightrope to walk. Of course you need to tell your prospective customers aboutrepparttar 127427 benefits of your product to arouse their interest inrepparttar 127428 product inrepparttar 127429 first place. If you're not going to tell prospective customers about certain features of your product you need to decide carefully what those features will be. The mere mention ofrepparttar 127430 extra supercool whatdyacallit might be enough to grabrepparttar 127431 prospects attention, and yes, you may lose a few potential sales by not mentioning it inrepparttar 127432 first place, but this is your ace card. Do you really want to throw it in so soon? The unmentioned feature(s) might be subtle likerepparttar 127433 overall design quality or an extraordinarily good after-sales service, or it might be something that adds a whole new functionality torepparttar 127434 product, a kind of secret bonus.

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