TRAFFIC ISN'T WHERE ITS AT!!Written by windsong
You've heard it before. You need to get traffic to your site. Promote, promote, promote. Thats what you get from all promoters and marketers on line. Is this really true? You want to market online. So you have built your site and submitted it to search engines. You have placed classifieds and FFA's. You are continually promoting, and this is good. You DO want to bring traffic to your site. But it needs to be targeted traffic. What does that mean? It simply means that all traffic you bring to your site should be potential customers. But everyone is a potential customer, you say. Wrong. You want to pull new traffic from those people who are already interested in what you are selling. However, all this new traffic to your site isn't worth anything unless they:
1. Stay at your site, instead of clicking away. 2. Return to your site often. 3. Buy your products or services.
Now you ask, "How do I keep 'em at my site?" and "How do I keep them coming back?" and "How do I get them to buy my products?" Well, actually its easy. There are a few things to consider. People out there in cyberspace are looking for information. They are looking for whatever they can get for free. They are in a hurry. They have no patience whatsoever. So how do you design your site to meet needs of these surfers?
First off, you've heard old saying, "content is king". This point can't be stressed enough. I have been to sites that claim to have content. They have tons of banners and maybe a link to an article or two, or some links to sites of their friends. That is NOT content. Articles are great, but have them (more than one or two) on your site. Links to other sites can be good, but you need to be sure that they are relevant to theme of your site. If not, you are going to lose that surfer before he/she has a chance to see what you are offering.
Offer things on your site that are free. These should be things that have actual value to your visitors, ie: a free internet marketing course, free E-books, free internet access, or free email accounts. You get idea. The more better. However, be sure that these are quality freebies. Nobody likes cheap and sleazy stuff. It may take a little effort on your part, and some negotiation with other webmasters, but will be worth all your efforts. You will be building a rapport with these surfers. They will remember where they got that terrific freebie and come back looking for more.
Is Your Site A Post-It Note Or Super Glue?Written by Anne Marie Baugh
Traffic, traffic, traffic, that's all we hear. You'd think we were all craving two hours commutes on Los Angeles freeway. The question is, if you've got traffic, what are they doing? In other words, what's your stick-ability? When people come to your site are they met with a roadside sign announcing your business and not much else or do they have a reason to stick around? If they aren't sticking, you aren't succeeding. And you've missed major rule of online engagement. That is simply, “Information rules on Internet.” If you ain't got it, they ain't staying.
So let's say you've currently got yourself Post-It note traffic. The kind that arrive but leave just as quickly. Boy, logs look great, but where are sales? Time for some Super Glue folks. The kind you can't get from website bells and whistles. This only comes from content, kind you have to create. Consider these Super Glue techniques:
1. Free Advice:
Free advice can be formatted in several different ways. Perhaps a list of articles that visitors can't pass up. Not same old, same old we see everywhere. But fresh, new, material that adds to education of your visitor. This can't be beat for making them stick. Make sure one article leads to another valuable place on your site until finally it leads to sale. Free advice builds confidence in your target audience. After all, how do they know if you've got right stuff if you don't tell them a little to prove it?
2. Community Chat:
People like people. And we love to get together and talk about our favorite subject. Many online gurus making millions online by first offering a free one-hour chat a week. Meet maker of site and you've built trust in your audience. Invite them to participate and your no longer only one making moves at your site. Let people get to know you and sales will soar.