If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt same way until I stopped listening to every "big time" marketer that came along with latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

In part 1 of this article series, we discussed fact that...

There are only 3 ways to get traffic to your website: 1) Buy it. 2) Borrow it. 3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

In parts 1 and 2 of this series we discussed what your first two priorities should be for buying website traffic (PPC search engines and ezine advertising). Next, let's talk about borrowing traffic.

There are 2 traffic borrowing strategies that we'll talk about here. 1) Search engines. 2) Writing and submitting articles.

There's no disguising fact that print books, ebooks and reports written on these two strategies number in hundreds and even thousands. Therefore, I'll make no attempt to provide comprehensive treatment on either of them.

However, they're both important and worthy of at least a primer. So, let's start with search engines.

If you want to make money with your website today, this week or this year, what is absolute worst investment of your time?

Search engine optimization.

I know that some marketers don't want to hear this, but it's a fact for some of reasons stated above and plenty of others. The mathematical (im)probabilities of achieving a top ranking for a search phrase that will result in meaningful traffic that includes buyers is… let's just say odds aren't in your favor.

There are strategies that work with search engines to drive traffic to websites, but one thing they absolutely do not include is any attempt to optimize a sales page or for that matter an entire website that's designed to convert visitors into customers. The strategies that work with search engines offer them what they crave most, which is content. Perhaps in future we can discuss this in some detail.

The internet is a wonderful thing, except for a few small details. When you register your first domain name, you get your introduction to one of them. There's a lot of information they want. Your name, your email address, your physical address, your phone number. For each of 4 separate categories, and Registrant, Admin and Technical categories are publicly available (for almost all TLDs - Top Level Domains, with possible exception of .ws - Western Samoa).

Email addresses, which must be valid, phone numbers and physical addresses which also must be valid. I personally think it's both absurd and dangerous to make this information so easily available. Once again right to privacy of law-abiding individuals is being abridged supposedly to help catch lawbreakers. Since this information would be provided under a court order, making it publicly available just invites abuse.

Spammers, scammers, stalkers and idle whacko can easily get this information. And it's a nice start on identity theft, too. However, for most people, most likely result is an increase in amount of spam you get. But, much worse can and has happened.

So what solutions are there? Basically there two ways to protect your privacy if you are a private individual without access to a legal entity such as a company to own domain name (note that if it is a company, you must provide accurate information. This only moves problem to a slightly less personal level).

First you could lie. No, that's not one of ways. Unwise and illegal too, and you are a law-abiding type, right? So, first, a proxy registration is one alternative.

Essentially you make a binding legal agreement with a company which will register domain name as if they owned it and then provide their own information to meet requirements. For each domain, they will set-up a special email which they will monitor and forward to you, usually after spam filtering, if you want them to.

They, of course, retain your data and will also monitor physical mail. You will be notified of first class mail which appears to or could be legal documents or if registered or couriered mail arrives. They will, for a fee, ship such to you, if you agree and pay. Generally such items would be sent by courier. Phone callers will be directed to use email or physical address shown in WhoIs record