Copyright 2005 Ron Hutton
If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt same way until I stopped listening to every "big time" marketer that came along with latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.
Take a deep breath.
Sit back in your chair.
Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.
In part 1 of this article series, we discussed fact that...
There are only 3 ways to get traffic to your website: 1) Buy it. 2) Borrow it. 3) Steal it.
Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
We also talked about "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
In parts 1 and 2 of this series we discussed what your first two priorities should be for buying website traffic (PPC search engines and ezine advertising). Next, let's talk about borrowing traffic.
There are 2 traffic borrowing strategies that we'll talk about here. 1) Search engines. 2) Writing and submitting articles.
There's no disguising fact that print books, ebooks and reports written on these two strategies number in hundreds and even thousands. Therefore, I'll make no attempt to provide comprehensive treatment on either of them.
However, they're both important and worthy of at least a primer. So, let's start with search engines.
If you want to make money with your website today, this week or this year, what is absolute worst investment of your time?
Search engine optimization.
I know that some marketers don't want to hear this, but it's a fact for some of reasons stated above and plenty of others. The mathematical (im)probabilities of achieving a top ranking for a search phrase that will result in meaningful traffic that includes buyers is… let's just say odds aren't in your favor.
There are strategies that work with search engines to drive traffic to websites, but one thing they absolutely do not include is any attempt to optimize a sales page or for that matter an entire website that's designed to convert visitors into customers. The strategies that work with search engines offer them what they crave most, which is content. Perhaps in future we can discuss this in some detail.
The next big time waster that's closely related to search engine optimization is submitting your website to search engines. If your site won't be listed in top 2, 3 or 4 pages of a search engine, nobody's going to see it anyways. This debate rages back and forth even with SEO experts who make their full time living doing nothing but consulting on SEO. Submit? Don't submit?