TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 1 of 3)

Written by Ron Hutton

Copyright 2005 Ron Hutton

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I feltrepparttar same way until I stopped listening to every "big time" marketer that came along withrepparttar 138808 latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them hasrepparttar 138809 solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.


Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

Websites come in a wide variety of flavors, including... - Minisites designed to sell individual products - Portal sites designed to sell a broad selection of products - Content sites designed to provide information

Ofrepparttar 138810 above site species (minisites, portal sites and content sites), which do you think hasrepparttar 138811 best chance of selling a product and putting income in your bank account?

ANSWER: Minisites.

Let's talk about web traffic.

Imagine 5 different internet users going to Google, MSN, Yahoo or whatever their favorite search engine happened to be, and each individual enters one ofrepparttar 138812 following search queries:

Search #1: hazards

Search #2: household hazards

Search #3: chemical household hazards

Search #4: chemical household hazards for infants

Search #5: protecting infants from chemical household hazards

If you had a website that sold a device that guaranteedrepparttar 138813 safety of infants by locking cabinets containing hazardous household chemicals, which ofrepparttar 138814 above visitors do you think would be most likely to buy what you're selling? I know. I hear you. "That's pretty obvious, Ron."

We want internet user #5 most. We may also want #3 and #4. Do we want #1 and #2? Maybe... Maybe not. The answer to that is going to depend on what it takes to get them to our site. But before we attempt to answer that question, HERE'S SOMETHING CRITICAL...

My Question to You: "If you were assured that you could get visitor #5 to your website, where would you send them?"

Let's say that your website had a variety of home safety products available. You sell everything from fire extinguishers to first aid kits to carbon monoxide detectors to child safe locks.

Your site's home page has just a little bit of information on each of your home safety product lines. Would you send visitor #5 to your home page?


Since visitor #5 just did a search for "protecting infants from chemical household hazards", would you have better results by sending them directly and immediately torepparttar 138815 web page where they can order your device that guaranteesrepparttar 138816 safety of their child from chemical household hazards?

Please don't think that I'm trying to insult your intelligence. I'm not. It's just that I have received correspondence from other direct marketers online concerned aboutrepparttar 138817 low sales of their websites only to find out that whenever that person sent traffic to their site,repparttar 138818 traffic was going to their home page rather than to a page that spoke directly torepparttar 138819 needs and desires ofrepparttar 138820 visitor.

Alrighty then? Traffic time.

There are only 3 ways to get traffic to your website: 1) Buy it. 2) Borrow it. 3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

Before we go any further, let's talk aboutrepparttar 138821 "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here'srepparttar 138822 truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

"Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"

If you were able to get there or anywhere close, what would be required? What investment in time and resources would be required to land a prized spot such as this? Would you be able to get there for free? Furthermore, how long would you stay there?

Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to controlrepparttar 138823 results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that nobody hasrepparttar 138824 knowledge to control all ofrepparttar 138825 top positions.

Affiliate Marketing Programs Make Internet Success a Cinch

Written by Benjamin Scott

Copyright 2005 Benjamin Scott

Running your own online business is exciting. You get to set your own hours, be your own boss, and reaprepparttar benefits from your own hard work. Few jobs inrepparttar 138807 world can boast such advantages. There are risks, though, to starting an online business. You have to have a pretty good page, and you have to have something to offer. Getting fromrepparttar 138808 beginning torepparttar 138809 part ofrepparttar 138810 business where your page is up and running and you are making money can be an interesting series of hurdles, but there are ways to both make money and maneuverrepparttar 138811 sticky process that is business start up: affiliate programs. Affiliate programs offer many incentives that make them an excellent tool in creating your own online business.

Affiliate programs are simple. You have a web site. You putrepparttar 138812 affiliate's link on your website, usually inrepparttar 138813 form of a banner. When people click onrepparttar 138814 banner and visitrepparttar 138815 affiliate's site from your link,repparttar 138816 affiliate program owner will pay you. Many affiliate programs also offer additional incentives when those people actually buy fromrepparttar 138817 affiliate's site. When you work with an affiliate program, you actually do little work. Oncerepparttar 138818 banner is in place,repparttar 138819 affiliate's product and reputation doesrepparttar 138820 rest ofrepparttar 138821 work to bring in people and make you money. Money, however, is notrepparttar 138822 only incentive to joining an affiliate program.

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