Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
You can add these sentences into any ad copy. You may have to change one or two words so it relates more to product or service you're selling.
1. As you keep reading this ad copy, you are feeling more and more compelled to experience all benefits of our product.
2. The more you understand just how valuable our product could be to your life, less you think about delaying this important purchase.
3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.
4. As you're skimming through this, you're beginning to think you have nothing to loose and everything to gain by trying out our product.