Written by B.L. Ochman

The approximately 200 daily, weekly and bi-weekly online newsletters and e-zines to which I subscribe arrive amongrepparttar 5,600 or so emails I get every month. I zap 90 percent of them unread for one simple, maddening reason:repparttar 109717 message is hidden. And that'srepparttar 109718 worst e-mail mistake you can make.

The fundamental mistake made inrepparttar 109719 vast majority of online publications has to do withrepparttar 109720 physical limitation of e-mail. At most,repparttar 109721 recipient of an email sees 10 lines of text onrepparttar 109722 first screen of an email. If you don't get your message inrepparttar 109723 first 10 lines: it won't get read.

Why then, do so many e-publishers expect us to scroll through three and more screens just to find what's "In This Issue?"

I'm not talking about content. The content inrepparttar 109724 newsletters and e-zines listed below -- some ofrepparttar 109725 best onrepparttar 109726 Internet -- tends to be consistently worth reading IF you have time to scroll through many screens to get torepparttar 109727 actual content. Asking a reader to scroll through more than one screen just to find out what you want to say is not unlike taking five minutes to introduce yourself every time you call your sister. Neither practice is necessary or makes sense.

Space wasters Between glitzy HTML mastheads, lengthy letters from publishers, boilerplate about privacy policies and just plain garbage prose, it'srepparttar 109728 rare newsletter or e-zine that gives you a table of contents onrepparttar 109729 first screen.

Ways that e-zines waste space and time include: oHaving an HTML masthead take uprepparttar 109730 entire first screen ofrepparttar 109731 e-mail then expecting us to read through advertising to get torepparttar 109732 table of contents. Amongrepparttar 109733 many sites whose newsletters wasterepparttar 109734 first screen with a masthead are , , , , and While many of these newsletters are excellent when you finally get to them, I am willing to bet 90 percent ofrepparttar 109735 issues go unread because people don't want to be bothered scrolling to see a table of content. oTaking uprepparttar 109736 entire first screen, and sometimes as many as three screens, reminding us that we actually subscribed to this publication so we are not being spammed; thatrepparttar 109737 mailing list will not be shared and that new subscribers are welcome. And only then, as many as 40 lines later - that's 4 screens in Outlook Express - are we told whatrepparttar 109738 issue contains. Of course I'll never know, because I won't still be reading and I bet you won't either.


Written by Tim North

E-mail is frequently written quickly and often poorly. The tips that follow should help you to write e-mail that will be well received every time.

1. Pay attention to punctuation, spelling, grammar and capitals.

how ofen do yoo receeve e-mail ritten like this!!!!! Many e-mail messages contain poor spelling and grammar, incorrect use of capital letters and/or poor punctuation. Such messages looks amateurish and inevitably produce a poor impression ofrepparttar sender.

2. Readrepparttar 109716 previous tip again.

Seriously. I can't overstate just how important it is to write well. The standard of contemporary writing is quite poor -- both onrepparttar 109717 Internet and in general use. It's easy to find errors in most written sources. Stand out fromrepparttar 109718 crowd. Write well.

3. Your subject line should be descriptive.

Many people get dozens (or even hundreds) of e-mail messages per day, and with so much of it being spam (i.e. unsolicited sales messages), your message may be deleted unread ifrepparttar 109719 subject line makes it look unimportant or spamish. Another reason to make your subject clear is to helprepparttar 109720 recipient find it later. Many people archive months -- or even years -- worth of e-mail. A clear subject line will make your message easier to find. 4. Use short paragraphs and leave lines between them.

On-screen text is harder to read than printed text due to its lower resolution. You can make things easier for your readers by using short, clearly separated paragraphs. You'll notice that all ofrepparttar 109721 paragraphs in this article are fairly short (typically, four or five lines) and are separated by blank lines for clarity. You might also care to indentrepparttar 109722 text onrepparttar 109723 first line of each paragraph.

5. Tidy up all those ">" characters.

When replying to a message (or forwarding it), most e-mail programs put a ">" character in front of each line ofrepparttar 109724 original text, like so: > This isrepparttar 109725 text ofrepparttar 109726 original > message that you are replying to. Your reply goes here.

This happens each timerepparttar 109727 message is replied to (or forwarded). The result is that some messages end up with many ">" characters atrepparttar 109728 start of each line. This causesrepparttar 109729 line length to increase, andrepparttar 109730 text can wrap awkwardly and become difficult to read. For example: > > > > This isrepparttar 109731 text ofrepparttar 109732 original > > > > message that you are replying to. > > > >

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