THE WEB SITE IS NOT THE END ALL OF INTERNET MARKETING STRATEGYWritten by Jinky C. Mesias
The most common misconception that people has is that web sites are their end all internet marketing strategy. On contrary a web site is merely a part of whole marketing strategy. Proper planning and development of internet marketing strategy is a vital ingredient in order to make your online business a successful one. There are components to guide you in coming up with your marketing strategy and these are as follows: product, Web site and an effective marketing strategy. Each of these components must be developed into its fullest potential.
In order to develop fullest potential of your product first of all you have to have a product to develop. Next, product must sell. Meaning, find a great product in which you have a vast knowledge of and also make sure that product must also present opportunities for future developments. And if ever you feel that there are no products that suit your interest, you can always make your own. With today’s advance technology you can do absolutely every product you desire. The good thing about creating your own product is that you become familiar with every aspect of your product as well as processes involved in its production. Another advantage is that product is exclusively yours alone since you can have it patented and of course if your product is exclusive then you’re only one that customers can turn to for your products.
An additional consideration is your target market. The internet offers an unlimited market that is why it is also imperative that products you make are designed to target a large number of potential customers. Try to conduct researches in order for you to know most bought products online by various customers.
Why Your Business Needs a WebsiteWritten by Sherry Holub
Even with steady growth of World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all.
"My business is doing fine as it is." That's great! But, it's almost impossible to answer 'no' to question, "Can my business be doing even better?" One of easiest ways to help your business gain more exposure and potential customers is to have a professionally developed website. There are many advantages to having a professionally designed website. Consider some of points below:
1. Make a great first impression of your business to first-time visitors to your site 2. Reach a wider, global market 3. Increases credibility 4. Use as a promotional tool 5. Increase sales 6. Generate new leads 7. Improve customer service 8. Use your site as an informational tool for your customers, 24 hours a day, 7 days a week 9. Unlike printed material, your website can be changed very easily, anytime 10. Reduce operating costs