PRODUCT OR SERVICE: What does a church have to offer, but faith? They sell faith to millions of members nationwide. This is not a tangible. It is not even like a life insurance policy. A life insurance policy leaves money for your family when you are gone. Faith leaves only hope. If they can get people to buy faith alone, shouldn't you be able to sell people your opportunity or products?

FREE DISTRIBUTORS: Religious organizations have many thousands of organization members out beating bushes each week, trying to bring in new recruits. Best of all, they do all this without compensation! If religious organizations can fire up thousands of people to go out and promote their interests for free, why is it you have so many problems firing up your downline when they get paid for their efforts?

How is it a religious organization is able to accomplish these feats? It is simple. They have it down to a system. One that has been tried and proven for centuries.

Take your typical church service. Almost all of them are same. They start out with singing to get crowd fired up and motivated. Then they immediately hit them with collection plate, when excitement of singing will insure they are willing to give most. They then follow up with sermon, which usually has a fiery message and a strong close, and then almost beg those who are willing to join to come on down and sign up!

1. PROMOTE ONE THING AT A TIME

Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.

Avoid promotions requiring prospects to make more choices after making decision to buy. Some won't be able to make a clear choice. They'll avoid risk of making a wrong choice by making NO choice -- and you lose sale you already had.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces maximum number of sales.

2. LEAD WITH YOUR BIGGEST BENEFIT

What's biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.

State your biggest benefit in headline of your ads. Put it in first sentence of your sales letters. Include it in a title at top of your webpage. Use it as opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.

3. PERSONALIZE YOUR APPROACH

More people will buy from you when they feel you are talking directly to them about their individual needs. Develop customized versions of your sales message to cater to specific interests of prospects in each market you target. Use language and style of prospects in each market to communicate your message to them.