Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.
1. PROMOTE ONE THING AT A TIME
Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.
Avoid promotions requiring prospects to make more choices after making decision to buy. Some won't be able to make a clear choice. They'll avoid risk of making a wrong choice by making NO choice -- and you lose sale you already had.
You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces maximum number of sales.
2. LEAD WITH YOUR BIGGEST BENEFIT
What's biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.
State your biggest benefit in headline of your ads. Put it in first sentence of your sales letters. Include it in a title at top of your webpage. Use it as opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.
3. PERSONALIZE YOUR APPROACH
More people will buy from you when they feel you are talking directly to them about their individual needs. Develop customized versions of your sales message to cater to specific interests of prospects in each market you target. Use language and style of prospects in each market to communicate your message to them.
It's easy to use different versions of your sales message when you control who gets it. But how can you personalize your web site to appeal to prospects in one market without losing your appeal to other prospects visiting your site?