Written by Joel Weiner

Recent publicity suggest that Link Exchanges are being frowned upon byrepparttar search engines, and sometimes even penalizing those that misuse this particular tool.. Here is whatrepparttar 125152 search engines are formally stating: "...participation in certain services to artificially inflate link popularity.." ".. we pay attention to products that automate link management, check site ranking, cloak, generate automatic doorways, etc. And, people who abuse those tools may run afoul of scoring in justrepparttar 125153 same way as people who do unethical things by hand.. " What's springing up aroundrepparttar 125154 Internet are Free-for-All type link exchanges. You put your link in a page that everyone is supposed to copy and update once a month, to a page on your website. So you have 400 links on a page, all jumbled up, no ordered organization, total link chaos and this is attached to your website with your domain name embedded intorepparttar 125155 URL address for all to see. This is supposed to look like everyone included has links pointing to and from them. Supposedly this will createrepparttar 125156 look of popularity withrepparttar 125157 search engines, thus sendingrepparttar 125158 webmaster repparttar 125159 traffic they so desperately need to survive. Now along comerepparttar 125160 search engine robots, which arerepparttar 125161 most sophisticated machines ever known to man, infused with millions of dollars of development money, pretty much all-knowing of every keyword onrepparttar 125162 Internet andrepparttar 125163 pages to which they belong, running on banks of super computers, sitting atrepparttar 125164 apex of giga giga giga bytes of storage. Besides just link popularity, these machines do correlational calculations, linking themes or subjects together.

Search Engine robots understand which keywords belong to each website and haverepparttar 125165 ability to do statistical correlation which is common in most languages used to create these programs. A quick query to it's database and it comes up with a score of how closely you are in theme-tightness torepparttar 125166 sites you are linking to and perhaps even how tightly-themed those sites you are linked to, are torepparttar 125167 ones linked to on their websites. The more tightly-themed your score means that you are only including websites in your link pages that match or have something to do withrepparttar 125168 theme of your website. What we have here inrepparttar 125169 case of free-for-all link pages is total link chaos. No organization to it at all. Of course these sites using these methods will be punished.

How To Get Listed In Open Directory Project, The First Time!

Written by Skip Akers

There are more than 20,000 volunteers who make-uprepparttar Open Directory Projectís indexing core. The criteria for getting listed inrepparttar 125151 Open Directory Project is a little tight and many ofrepparttar 125152 pages submitted are not indexed onrepparttar 125153 first try. However, if you use a little common sense and follow some pretty basic rules, getting listed shouldn't be a problem.

The following are some guidelines to consider before submitting your site torepparttar 125154 Open Directory Project.

Your Web Site:

Isrepparttar 125155 site already listed inrepparttar 125156 directory?

Multiple entries within Open Directory are not very hard to get, if your entry offers good content. However,repparttar 125157 editor will try to findrepparttar 125158 most significant category forrepparttar 125159 listing to insurerepparttar 125160 URL is listed inrepparttar 125161 most appropriate category.

Significantly different and unique content isrepparttar 125162 key to success for multiple listings. Doesrepparttar 125163 site or page being submitted actually exist?

This might seem obvious to most, butrepparttar 125164 facts are that many URLs get submitted prior torepparttar 125165 site being ready. When visited byrepparttar 125166 editor, and they do visit your submitted URL, if it is not found (404 Error),repparttar 125167 submission may be rejected.

It is atrepparttar 125168 editorís discretion whether or not to hold your submission for a second or third look, or to look for typos inrepparttar 125169 URL. Most are rejected onrepparttar 125170 spot!Isrepparttar 125171 site under construction? Sites under construction are not acceptable. Again, some editors will hold your submission for a few days to see if this is a temporary problem.

Donít count on it!

Wait until your site is ready prior to submitting.Doesrepparttar 125172 site present a high-quality professional appearance?

Shoddy or disorganized sites are not indexed. Your site must present a well thought out plan. "My Hometown Pictures" personal homepage probably wouldnít get listed. Open Directory Project only list sites that are of value torepparttar 125173 general public.Doesrepparttar 125174 site contain a lot of typos?

Spell-check, spell-check, SPELL-CHECK! Too many typos will cause your site to be rejected.

Are there any broken links?

Broken links present frustration torepparttar 125175 visitor. Most editors check for links that are broken.

This could cause your site not to be listed.

Do your graphics load reasonably fast?

If your graphics take a long time to load (say over 20-30 seconds),repparttar 125176 site will most likely be rejected.

Tip Ė Donít simply resize a large graphic onrepparttar 125177 page to reduce its size. Work it out in your graphics program.

Remember itísrepparttar 125178 size ofrepparttar 125179 file thatísrepparttar 125180 problem with slow loading, notrepparttar 125181 size ofrepparttar 125182 graphic.Doesrepparttar 125183 site content matchrepparttar 125184 meta-description and keywords? This can be a tough one forrepparttar 125185 Open Directory Project editor and you. If itís a judgment call onrepparttar 125186 significance for a category, donít forget thatrepparttar 125187 editor isrepparttar 125188 judge!Isrepparttar 125189 URL being submittedrepparttar 125190 domainís index or main page?

The thought here is thatrepparttar 125191 siteís main page representsrepparttar 125192 most important page. However, some editors will look at submissions of lower pages, ifrepparttar 125193 page presents significantly different content forrepparttar 125194 viewer.Don't spam!

Because humans are doingrepparttar 125195 indexing, they get pretty testy whenever you add needless workload. Most editors reviewrepparttar 125196 directory's Spam List. Once you're on it,repparttar 125197 list can be seen by editors for any category inrepparttar 125198 directory.

Giverepparttar 125199 editor a break! : - )

If your site conforms torepparttar 125200 rules, it will probably get listed. Depending onrepparttar 125201 category andrepparttar 125202 number of editors assigned, it can take up to 5 or 6 weeks to get listed. Be patient!

Your Title:

Generally speaking, Open Directory Project acceptsrepparttar 125203 title ofrepparttar 125204 page or site asrepparttar 125205 title of choice forrepparttar 125206 editor. Remember,repparttar 125207 editor can change anything inrepparttar 125208 title or description of your submission.

Donít put any promotional information inrepparttar 125209 title. It will only get edited out.Using AAA or A-1 or 111 inrepparttar 125210 title to gain some sort of listing advantage will not get byrepparttar 125211 editor. Unless of course, your company really is "AAA", as inrepparttar 125212 "American Automobile Association".

Site Description:

Do not repeatrepparttar 125213 title inrepparttar 125214 description! You will just be wasting copy, because it will get edited out.

Describe your site in functional terms, notrepparttar 125215 usual promotional copy used for search engines.

If you don't give your description a lot of thought and be very precise in your wording,repparttar 125216 editor will re-word it to their liking. Sometimes, this will lose many of your keywords and phrases.

Look around inrepparttar 125217 category you want to be listed in and mimicrepparttar 125218 general phraseology that's already listed. Most editors for a category have a certain style that they like to see.

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