WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists.

WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?

If it is well-written and most importantly, helpful and informative, your article could become widely published =

* Extra exposure (sounds rude that!)

* You'll "brand" yourself and your business. You then "make a name" for yourself online; so that you become known as an expert in your field.

* You'll gain people's trust, as you establish extra credibility online, regarding your product or knowledge in your field.

* It's free advertising at its very best (ie. most effective). Writers don't get paid. But on other hand, they get free advertising, which may be just as valuable...especially as most writers live off tins of baked beans and carrots (no wonder they are "arty-farty types!). What's difference between a writer and a large pizza?

The pizza can feed a family of four!

After that little joke at expence of my occupation (get a "proper job", Craig!), back to my point...

You are advertising your web site (in form of your resource box with your web site listed at end of article); so that your www... could multiply all over internet, like a "marketing virus", a "bubonic plague" (that's a metaphor, by way!).

Now a little "info" on E-BOOKS...

When you have a number of useful articles written and published, you could perhaps put them all in form of an electronic book and offer them for download on your web site. We've done this with my various articles (internet marketing, writing, self help and money) at: http://www.bridgeniche.com/ebooks/Ebooks.htm

At end of each article is a resource box with a link back to your main product site... and hopefully you'll make some sales (especially if your site visitor likes style and content of your articles)! (Incidentally, one of my main writing aims is to inform in a "light breezy style", ie. inform + entertain at same time!).

As most of our readers know, I manage local Pony baseball team. This past weekend we played in an 8 team tournament, and managed to get to final game, only to settle for a second place trophy.

The first game we played in tournament, we lost. It was early Saturday morning when my boys took field. We were first place team in our league, but that day we would be facing teams from various leagues around area.

When other team started arriving and as each of their players walked onto field, it seemed like each boy got bigger and bigger. Soon I started to hear my kids saying things like, "Boy, look at those guys....look how big they are!"

As my team was sitting there watching other team warm up they were all saying, "We can't beat these guys, they're too big and they hit ball too good."

Well guess what happened?

Yep, first game we lost. We had 11 of our batters strike out, many of them missing ball by 2 feet or more! And my team came into this game averaging 10 runs a game! We only got 3 hits and 1 run in game.

We lost that game before first pitch was even thrown!

Now, here we have my team, in first place in our league, we've beat almost everyone by 10 runs or more this season, we're playing great ball and we fall flat on our face.

Reason why ===> My boys "knew" they couldn't win that game because opposition "looked" bigger and stronger and better than they did. They talked themselves right into being losers.......they looked at adversity and saw a giant......instead of looking at who they were and what they had already accomplished....and what they could accomplish.