What is it (I can't wait for
suspense a moment longer)? WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists.
WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?
If it is well-written and most importantly, helpful and informative, your article could become widely published =
* Extra exposure (sounds rude that!)
* You'll "brand" yourself and your business. You then "make a name" for yourself online; so that you become known as an expert in your field.
* You'll gain people's trust, as you establish extra credibility online, regarding your product or knowledge in your field.
* It's free advertising at its very best (ie. most effective). Writers don't get paid. But on
other hand, they get free advertising, which may be just as valuable...especially as most writers live off tins of baked beans and carrots (no wonder they are "arty-farty types!). What's
difference between a writer and a large pizza?
The pizza can feed a family of four!
After that little joke at
expence of my occupation (get a "proper job", Craig!), back to my point...
You are advertising your web site (in
form of your resource box with your web site listed at
end of
article); so that your www... could multiply all over
internet, like a "marketing virus", a "bubonic plague" (that's a metaphor, by
way!).
Now a little "info" on E-BOOKS...
When you have a number of useful articles written and published, you could perhaps put them all in
form of an electronic book and offer them for download on your web site. We've done this with my various articles (internet marketing, writing, self help and money) at: http://www.bridgeniche.com/ebooks/Ebooks.htm
At
end of each article is a resource box with a link back to your main product site... and hopefully you'll make some sales (especially if your site visitor likes
style and content of your articles)! (Incidentally, one of my main writing aims is to inform in a "light breezy style", ie. inform + entertain at
same time!).
Finally, if you're really adventurous and innovative, you can even create an e-book and give it away for free. Really good for promotion of your product or service. Just place a link to your web site on each page of your e-book. I've got
first three chapters of my various books available as e-books at http://www.bridgeniche.com/CLOCK/zaniestbooks.htm.