Written by Arleen M. Kaptur

Everyone uses them, but not everyone knows how. We all take them for granted, yet many would give their very lives just to have them. These intangible offerings can work miracles, healrepparttar wounded, and set hearts afire. They can also destroy, mutilate, and wreak havoc that no one can undue.

What can have such power over people and situations, yet cannot be totally controlled or contained? WORDS -

Words are atrepparttar 129583 disposable of anyone who wishes to use them. There are no restrictions, guidelines, or penalties for misuse, no stated rules or punishments for wrongful use. They are tiny and one-syllable long or they can be complicated and unknown to many. Words are so powerful that people fear them, while others long to hear them.

A writer uses words asrepparttar 129584 tools of his trade. With careful manipulation, they can delight readers with stories, anecdotes, and passages that will transgress time. If not used correctly, they will give misinformation, misdirection, and confusion. Vocabulary can hasten a heartbeat or cause it to halt and die. They bring smiles to children, thrills to lovers, and soothe a fevered brow. Without effort, they can cut right torepparttar 129585 heart, invaderepparttar 129586 soul, andrepparttar 129587 mind, linger, cause pain, and sometimes destroy a person fromrepparttar 129588 inside.

Words should never be taken lightly. Children use gibberish to testrepparttar 129589 water of language. As they get older, they begin to senserepparttar 129590 power they hold in a simple “No.” Older children will begin to use them to get what they want or manipulate others to a certain conclusion. Adults use them constantly, yet many do not takerepparttar 129591 responsibility for what they do. Generations make note of them and destiny quotes them.

Speech is one ofrepparttar 129592 finer points of being human. It is what separates us fromrepparttar 129593 animal world. Yet many of us would benefit by being speechless and at a loss for words in certain situations. Words are a marvelous way to touch someone else, share knowledge, lift spirits, turn lives around, and makerepparttar 129594 world a better place to live. If used withrepparttar 129595 responsibility they deserve and demand, our own lives and those of everyone else can be enriched and empowered. There is always a downside. If spoken carelessly,repparttar 129596 impact they create may never be evident atrepparttar 129597 moment they are used. But that isrepparttar 129598 power they are endowed with. Maybe notrepparttar 129599 same day, same month, or evenrepparttar 129600 same year, words will come back in delightful memories or rekindle pain and hurt. Once spoken, they cannot be made to disappear. They are there inrepparttar 129601 world and you have given up all claim to them. If they are “good” they will make you proud and bring you rewards untold, but if they were “less than good” they may haunt you, embarrass you, and cause you sorrow.

Titles Sell Tips Booklets

Written by J Black

The title you choose for your tips booklet can berepparttar difference between a product that sells well and one that doesn't.

In every powerful title or headline is a "hidden code" that is actually a generic formula to get attention and create desire inrepparttar 129580 buyers mind. This is part ofrepparttar 129581 formula commonly used in advertising.

A - Attention I - Interest D - Desire A - Action Example:

The book "How to Win Friends and Influence People" by Dale Carnegie first published in 1936 has sold over 10 million copies worldwide. His other book "How to Stop worrying and Start Living" has also sold steadily both of which userepparttar 129582 formula "how to...and..." effectively for bothrepparttar 129583 book titles and inrepparttar 129584 mail order advertising campaign.

Generally titles that have an emotional appeal and solve a common problem tend to do extremely well.

"Think and grow rich" by Napolean Hill and "The lazy Man's Way to Riches" by Joe Karbo have sold millions of copies simply by appealing torepparttar 129585 emotions and providing a solution to a common problem.

Another type of title that tends to do well is what is known asrepparttar 129586 "teaser" title. "What your............isn't telling you"

A majority of people tend to buy tips booklets after they have experienced a problem. The demand for booklets that are targeted towards problem prevention tend to berepparttar 129587 least popular from a selling point of view.


Many people are unconcerned with particular health problems (Asthma, allergies, diabetes etc) until they experiencerepparttar 129588 problem on a personal level andrepparttar 129589 title "How to Live with your....... " or "12 Tips for Coping with....." has a greater selling potential thanrepparttar 129590 title "How to prevent ......."

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