It doesn't matter whether or not you have your own product to sell...despite all
opinions to contrary. Me and a whole mess of others have made money promoting other peoples' products. Sales people are among highest paid people in world because nothing happens until a sale is made.
But there's one sale that you rarely, if ever, hear about. It's most important sale there is. It's one sale that, if not made, will never make you any money.
And that sale is YOU. You have to be sold on product - whether your own or not - before you can effectively promote and sell it to others.
You should be completely, totally and utterly sold on product or service itself. You should have a total confidence in product or service you're offering to others.
Yep, first sale to your success is selling yourself. That's first step.
Step 2 is communicating that confidence to your audience.
Funny thing, though, we find that very definition of money is...
An idea backed with confidence.
The product or service is idea. Do you have total confidence in product or service that you're offering to others? If so, are you effectively communicating that confidence to others so they, too, gain confidence in that product or service?
See, 'confidence' part of definition of money is most difficult part to master. There are many, many parts and steps to confidence.
'Confidence' could be said to be 'the taking of correct actions and overcoming barriers toward a known and acceptable goal.'
Though confidence itself is a bit deeper than that, going through correct actions and blasting through those barriers that pop up will give you confidence.
The more and bigger barriers that you overcome, more unshakable your confidence becomes.
Making mistakes and failure are two of those barriers that pop up...and quite frequently at that.
They teach us what wrong actions are. They give us character. They teach us, by default, how to succeed.
But that still doesn't teach you how to communicate your confidence to your audience so they, too, gain your confidence...or at least enough confidence to take some kind of action. (That 'some kind of action' could be signing up for a free ezine, asking for more information, leaving their email address for something free...or any other step in a multi- step marketing campaign.)
