IN THIS SEASON OF GIFT-BUYING, DON'T IGNORE THE MOST IMPORTANT GIFTS OF ALLIn this season of holiday gift buying, advertisers bombard us with messages, some of them contradictory. One ad tells us that best way for men to show love is to spend three months' salary on a piece of diamond jewelry. On other hand, MasterCard commercials remind us that there are some things ("Priceless" moments) that money can't buy.
"Oh, that's a sweet sentiment," you might say, "but can it really substitute for latest videogame or hot toy?" Very few children raised in this materialistic culture would say, "Gee mom, thanks for making my favorite meal. What a great Christmas gift!"
Yet 20 years from now, these same children probably won't remember items that they got for current Christmas. They will, however, recall special games that their family played together, time that their older brother took them to a movie, or way their parents tucked them in at night.
These are little moments, which over time, have a huge impact. Unfortunately people tend to take them for granted. With so much emphasis on holiday shopping, and on buying perfect gift, we can lose sight of importance of less flashy, but "priceless" gifts: gifts such as thoughtfulness and gratitude that we can give to one another all year round. A diamond may be forever, but its value is nothing compared to a lifetime of moments that money can't buy.
I'm not suggesting that you forego presents this holiday season, but don't worry so much about how "perfect" they are. Go ahead and buy some gifts, but more importantly, resolve to focus your energy on helping others feel valued and appreciated. They will remember your acts of thoughtfulness and compassion long after material gifts are gone.