Written by Bob McElwain

So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong.

You see a single hit is invaluable. It may have come fromrepparttar first visit to your site by one who will return to buy repeatedly. One who shares your name with others who dorepparttar 133611 same.

The catch is you can't say which hit matters. Thus you need to assume every single one is crucial. Else you can strike out onrepparttar 133612 ones that matter most.

So What Is A Hit, Really?

A hit is generated when someone visits your site. You don't really want off-target hits. If you get mention in a prominent newspaper, you might draw 10,000 visitors simply because of a delightful comment you made about cats. But where'srepparttar 133613 gain, if you're selling water skis?

Maybe 1 in that 10,000 might coincidentally have an interest in water skis. The others are not potential customers. They only waste your bandwidth and often even your time with off-topic questions. And what happens if each is determined to share their favorite cat story?

You want only targeted hits. And you want these visitors to arrive with their interest front and center. This is why search engines listings, ads, and such, matter so. You want to draw only visitors interested in what you offer. A misleading ad is a waste of money, for hits generated are off-target.

CR: Conversion Ratio

CR is tossed about casually with a knowing nod ofrepparttar 133614 head. But many who userepparttar 133615 term don't really know what it means. It means different things to different sites, and in differing situations.

Briefly it isrepparttar 133616 percentage of visitors who buy, or take some other action you want them to. In general, a 2% CR is considered good. That is, if 2 in 100 visitors buy your product, you may figure this is fine.

"A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1"

Written by Gary Simpson

There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know asrepparttar internet. What I am talking about arerepparttar 133610 "sharp" practices engaged in by people offering all sorts of dubious marketing plans.

Confusion, deception, hype and downright dishonesty abound onrepparttar 133611 world wide web (www). I should know. Like tens of thousands, perhaps even hundreds of thousands of people before me - I've been caught. And it is highly probable that so many more will continue to be caught inrepparttar 133612 future unless something is done to stop it.

The www isrepparttar 133613 new frontier for those who seek to make money from inexperienced people. It's quick, it's easy and it is so impersonal. Specifically, I am talking aboutrepparttar 133614 selling of high priced junk information (often referred to as "reports") to unsuspecting customers. It's almostrepparttar 133615 perfect robbery.

Newbie website owners beware! There are hundreds of con-artists and specious operators lurking out there in cyber space. They are just waiting to pull you into their clutches.

How do they do it?

OK. What isrepparttar 133616 one thing that every new website owner has to have? Answer - traffic. Pure and simple. If you don't have traffic, you might as well not even have a website - unless, of course, you just enjoy looking at it yourself.

Your quest for traffic demands that you seek knowledge from those who profess to have it. And that isrepparttar 133617 root ofrepparttar 133618 problem. It seems that every second website seems to be selling information on how to improve your website. With so many experts, who do you trust?

Oh you can readrepparttar 133619 sales "blurb" (yeah, I know, my site has "blurb" too. All websites use it) and be wooed by allrepparttar 133620 so-called "facts" but who is offeringrepparttar 133621 information and does it really work? How do you separate credible information from useless junk? There certainly is plenty of junk out there.

There appears to be an increasing number of self-styled gurus professing to know exactly how to drive that precious traffic right through your site. In fact, if you believe everything they promise, you will need to install a set of traffic lights on your site just to controlrepparttar 133622 massive flow. (Or so they would have you believe!)

Your quest for knowledge can very quickly send your credit card into debt hyper-drive, or, I should say, hyper-dive! Just enter your details and zap - here it comes. It'srepparttar 133623 answer to all your www dreams. (You wish!)

Let's examine some ofrepparttar 133624 things you need to be vigilant about:

The information you pay for might be:

  1. - widely known among experienced net users - but not by you. If you want to pay for this information it might just be worth it to "fast-track" your education. In other words, you will be paying for fairly basic information but you will learn something from it. In that respect,repparttar 133625 information can be good because you can learn fromrepparttar 133626 experience of others. Many "special reports" and "secrets revealed" fall into this category. However, some clearly do not. (PS: What type of credit card do you have?)

  2. - available FREE all overrepparttar 133627 www. All you have to do is look. "Seek and ye shall find". If you are lazy and you need to be spoon fed then there are any number of hunters out there who will line you up in their sights. The information is probably current and will work but why pay for it when it is so abundantly available at zero cost? (PS: What is your credit card number?)

  3. - "old hat" information. The internet moves at such speed that what worked several years ago or even several months ago now doesn't work at all. This type of information is totally useless and should be avoided. Often this ancient information will even contain broken hyperlinks. Now that's a real turn off. It says so much aboutrepparttar 133628 quality ofrepparttar 133629 information being provided. In reality, this type of information is just a collection of worthless old junk, like a shoe with a hole in its sole. (PS: When does your credit card expire?)

  4. - a precursor to spending even more money. This little technique will whet your appetite just enough to entice you to spend lots more money. Some "wealth creation" seminar presenters use this technique. It's just bait forrepparttar 133630 "real" information which, of course, is far more expensive. "Caveat emptor" - letrepparttar 133631 buyer beware! (PS: What arerepparttar 133632 three ID numbers onrepparttar 133633 back of that credit card of yours?)

  5. - Steering you to other sites offering "fixits." This is something like point 4 above, exceptrepparttar 133634 information provider suggests you go to a third party (a "friend" - more on this in Part 2) to purchase more programs or more specific information. Often these recommended sites can offer expensive or time consuming programs. (PS: Now, just press submit.)

  6. - credible and/or valuable. This is information ofrepparttar 133635 best kind. Usually it will contain "cutting edge" ideas that are currently working onrepparttar 133636 www. However, your ability to source this information fromrepparttar 133637 many traps above will range from difficult to almost impossible.
The biggest trick used by con-artist "gurus" is their ability to "dress up"repparttar 133638 information they are offering to make it look like something new or different. It's a bit likerepparttar 133639 old pyramid selling schemes that dorepparttar 133640 rounds with monotonous regularity (orrepparttar 133641 letter offering you millions of dollars from Nigeria just for giving them your bank details! Can you imagine anybody doing that? Well, plenty do!) Plenty buyrepparttar 133642 "dress-ups" too. Same old information, different name.

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