Most online businesses are looking for ways to promote their products or services using resources that are available on Internet.
One of resources that can be used as a way to promote products or services of a business are 'ebooks'.
A product information package can easily be put into an ebook in an attractive and appealing way. Then this ebook can be offered as a free promotion.
Put your ebook in .pdf format. This is most popular type of ebook there is available, and Internet users are used to downloading them.
Design your promotional ebook to be both dynamic and functional. Provide exact ways for placing an order for your products or services.
Ebooks are easy to revise, so you can always include "Special Offers".
Consider including a colorful brochure or an electronic business card. This is a chance to show off your products in a visible way. Include photographs or images too.
Because an ebook is read offline, at leisure, it can have more detailed sales information than website copy.
Avoid too much hype in your information because it undermines intelligence of your potential customers. It can also make your product or service appear to be a scam, where there is nothing actually being offered. Be professional and practical for best results.
Ebooks are paperless, and are therefore good for environment. This issue is becoming more important as people become aware of need to care for our planet resources. Recently, banks have introduced paperless bank statements, as a way of assisting in saving trees and paper.