THE E WRITING BULLETIN...26 WAYS TO SPRUCE UP YOUR NEWSLETTER!Written by M H Ahsan
If you’ve been publishing for a while, your newsletter content mix may be static. Maybe each issue includes same tired content: one press release, one “Top Ten Tips” article, and one “News From Headquarters” feature. Or maybe your newsletter is still relatively new, but in hectic days of launching it you concentrated on building your subscriber list and graphic design, not content. If so, now is time to take a hard look at your newsletter content.
Maybe your newsletter content has been “same old, same old” because you haven’t really thought about range of information your subscribers might like or new formats for presenting information. If your in-house experts have been source of information, maybe a guest editor would add spice. Or perhaps presenting information in form of a case study would enliven dull data or make theoretical more practical.
What else could you include in your newsletter? Here’s a list of 26 content ideas to get you started.
1. Editorial. Subscribers welcome columns written by an in-house or industry expert.
2. Case study. Readers love real-life how-to’s that they can apply to their own business. Case studies provide valuable specifics: How much did it cost? What problems did they encounter? What was ROI?
3. Photographs. Don’t forget that all content doesn’t have to be text. Choose photos that are worth a thousand words. If you are using “people” photos, a close-up of a speaker works better than a wide-angle shot of a roomful of attendees.
4. Product review. Readers will appreciate your informed opinion and unbiased reviews of everything from software to computer equipment to packing materials.
5. Interview with an expert. Spend 15 minutes talking to an expert and you’ll come up with a heap of valuable information and insights you can write up for one or even two newsletter articles.
6. Profile. Write about a subscriber or a partner in each issue of your newsletter. Profiles enable your subscribers to connect with your company on a personal level.
7. Behind-the-scenes spotlight. Give your subscribers a behind-the-scenes look at people responsible for your latest product. Or how about explaining your company’s fulfillment or manufacturing process?
8. Advice column. Write a “Dear Abby” column, with an expert who solves a subscriber’s problem. Use actual questions from subscribers. If necessary, get column started with a question you are often asked.
9. Resource list. Let subscribers know about useful websites, white papers, books, or training opportunities.
10. Tales from trenches. Publish reader anecdotes about real-life events, such as convincing a skeptical client to sign a contract or staffing a nursing home during a flu epidemic.
Banff World Television Fest, Maui Film Festival, CinemaExpo International, Music Business Conference Headline June Show Business and Media EventsWritten by Actorschecklist.com
At Fifth Annual Santa Fe Screenwriting Conference on June 1-5 in Santa Fe, you can not only choose from over thirty 90-minute workshops, screenwriting competitions and pitch sessions, you can also relax at Margarita Poolside Party featuring Hector Pimentel, guitarist, performing Classical and Flamenco. The annual Red Earth Native American Cultural Festival, running June 3-5 in Oklahoma City, looks to promote an awareness of diversity of many Native American cultures. MTV Movie Awards are set to tape June 4 at Shrine Auditorium and Expo Center in Los Angeles, and air June 9 with Jimmy Fallon hosting. Novelist Thom Racina and writer/producer Tracy Torme will speak on making transition from writing for film and TV to writing novels, and importance of mastering more than one medium, and tips for becoming a producer, respectively at monthly meeting of Alameda Writers Group, June 4 in Glendale.
The 59th Annual Tony Awards will be presented at Radio City Music Hall in New York City on June 5. Songwriter in Residence at Rockwood is a new program presented by BMI and Rockwood venue in which an emerging BMI singer/songwriter will perform at venue every Monday for a month beginning June 6 in New York City. On June 7 in Washington, filmmaker, Stephen Simon, shares a new approach to funding and distributing films and speaks on how next century of entertainment will not be centered in Hollywood in a program given at AFI Theatre and Cultural Center. Companies involved in digital distribution of media including content creation, software, hardware, technology, business, and strategic planning, can take part in iHollywood Forum's Digital Media Summit for two days, June 7 & 8 in Universal City. Wrangler Fan Fair; Acoustic Corner; Bush's Baked Beans Family Zone are some featured activities for CMA Music Festival in Nashville from June 9-12. There's also after hours with late night music at downtown clubs.
Vibe Musicfest is a celebration of Black Music Month with two days of music, games, cars, artist showcases, industry seminars, and fashion shows; 2 nights of live concerts, featuring: Lauryn Hill, Kanye West, Big Boi, Doug E. Fresh, Faith Evans, John Legend, Keyshia Cole, Ludacris, and T.I. Friday, June 10-12 in Atlanta. Listening to international broadcasters outline their priorities, share their "must-buy" list, and answer questions, shapes program offering at this year's Banff World Television Festival and Conference starting June 12-15 in Canadian Rockies. For Houston Film Commission's Texas Filmmaker's Showcase, which will be given in DGA Theatre in Los Angeles on June 13, Texas short films and videos under 45 minutes in length are presented to a select group of studio executives, agents and producers in Hollywood film community. An Opening night twilight reception kicks off Maui Film Festival, billed as "Hawaii's answer to Sundance", running June 16-19 in Wailea, Maui. A Night at Laugh Factory, Poolside Chats, Robert Towne's L.A. and other events round out offerings for this year's Los Angeles Film Festival, running June 16-26. The Radio and Records Convention attracts radio and recording-industry executives and comprises keynote presentations, panel sessions, artist showcases and other special events, when it opens June 23 in Cleveland.