THESE EMBARRASSING, COSTLY, TERRIBLE TYPOS

Written by Rolf Gompertz


Typo n. pl. -os. Informal. A typographical error. Typographical error. A mistake in printing, typing or writing.

That's what it says inrepparttar New College Edition of The American Heritage Dictionary ofrepparttar 128719 English Language. But it does not begin to tellrepparttar 128720 story of these mistakes - these embarrassing, costly, terrible typos. I know -- from collecting them, and from personal experience.

I have used these examples as warnings during 30 years of teaching at UCLA Extension, showing that typos arerepparttar 128721 bane of a writer's existence - whether you are a reporter, public relations practitioner, or author.

Years ago I came across a typo that I still consider to berepparttar 128722 funniest and most embarrassing typo in human history, as far as I know. Many considered it terrible. It was probably also one ofrepparttar 128723 costliest, if notrepparttar 128724 costliest.

It occurred in London, in 1632, withrepparttar 128725 printing of Baker's edition ofrepparttar 128726 Bible, known ever since asrepparttar 128727 "Wicked Bible." The Seventh Commandment, "Thou shalt not commit adultery," suddenly appeared in a revised version, "Thou shalt commit adultery."

I suspect that this made a number of people in England very happy. But their happiness was short-lived. Whenrepparttar 128728 mistake was discovered, Parliament ordered all obtainable editions destroyed, finedrepparttar 128729 printer 3000 pounds, and forbade all unauthorized printings ofrepparttar 128730 Bible henceforth.

This delicious bit of news came to light in an article by Edward G. de Beaumont, about all kinds of typos. It appeared inrepparttar 128731 May/June 1980 issue of Editors Workshop. The author apparently agreed thatrepparttar 128732 "Wicked Bible" typo tookrepparttar 128733 prize, because he titled his article, "Thou Shalt (not) Commit Adultery."

"Proofread, proofread, proofread, again, and again and again," I harangue my students. "Read your stuff over, two, three times. Better still, get someone else who can spell and punctuate to proof-read what you have written, also."

I'm sure Pacific Bell wishes somebody had done that - one final time, some years ago. Their Yellow Pages carried an ad for Banner Travel Service, in Sonoma, California. The firm, which specializes in "exotic" travel, suddenly found itself specializing in "erotic" travel, due to a tiny typo. This not only resulted in unwelcome ridicule but also a substantial drop in business, as former clients stayed away. Pacific Bell waived its $230 monthly fee, but that did not preventrepparttar 128734 initiation of a $10 million lawsuit. I never saw a follow-up story, so I don't know whatrepparttar 128735 outcome was.

Influences

Written by James Collins


Influences I think it wasrepparttar Russian writer Tolstoy who said thatrepparttar 128717 most significant revolutions were internal; in other words they happen individually and in your head. I can see what he meant, although ifrepparttar 128718 old boy had been around in 1917 he might have bitten his lip.

We tend to think of revolutions as being violent and bloody conflicts, which of course they are,repparttar 128719 French, Russian and American Revolutions being prime examples. Onrepparttar 128720 other hand,repparttar 128721 Industrial Revolution, which, inrepparttar 128722 end was more far-reaching than any ofrepparttar 128723 other contemporary revolutions, was onrepparttar 128724 whole, peaceful.

At this point I have to do a little flag waving for Scotland. Well, I don't have to, but I'm going to. Three important inventions ofrepparttar 128725 time, without which it's difficult to see howrepparttar 128726 Industrial Revolution could have made much progress, were all Scottish. In 1769 James Watt patentedrepparttar 128727 first effective steam engine and subsequently had a unit of power called a Watt, named after him. Then there wasrepparttar 128728 macadamised road, invented by - yes, you've guessed it - a man called McAdam.

Finally there wasrepparttar 128729 pneumatic tyre, invented in Scotland not once but twice, and forty years apart. It was first patented in 1845 by Robert Thomson, used successfully for a while on bicycles and then, unbelievably, forgotten. Forty-three years later John Dunlop re-invented it, andrepparttar 128730 rest, as they say, is history. Robert Thomson, went on to inventrepparttar 128731 fountain pen, and he gets my vote for that, as I detest biro pens (excusez-moi, Monsieur Biro).

Just forrepparttar 128732 record I might as well mention a few other contemporary Scots inventions. James Simpson - first doctor to use anaesthetics, Joseph Lister - first to use antiseptics, The Kelvin scale, Maxwell's equations in Electro-magnetism (whatever they are), Marmalade, The macintosh. A waterproof coat, invented by a Scots chemist called (why, of course) Charles Macintosh. He invented it whilst trying to do something else, but it still counts as a Scottish invention.

I'm tempted to add whisky torepparttar 128733 list, but I have a feeling that this particular invention would have hadrepparttar 128734 effect of slowingrepparttar 128735 march of progress to a walk, or possibly a stagger.

Fortunately we do not have revolutions anymore; we have elections. Not even that business withrepparttar 128736 holes punched in voters' cards inrepparttar 128737 Bush vs Gore election scramble caused more thanrepparttar 128738 American equivalent of a Gallic shrug (and doesn't that seem a long time ago now?)

Allrepparttar 128739 same,repparttar 128740 earth has moved a couple of times in our lifetime (well, in mine, anyhow); once inrepparttar 128741 fifties and then again inrepparttar 128742 nineties, withrepparttar 128743 coming ofrepparttar 128744 communications revolution, based onrepparttar 128745 silicon chip andrepparttar 128746 all-conquering computer. Incidentally, while we're onrepparttar 128747 subject, hands up all those who actually know what a silicon chip is. Hmm, I see you're all with me and Homer Simpson on this one. You remember whenrepparttar 128748 doctor asks him ifrepparttar 128749 alien life form he'd seen was silicon or carbon based, and he thinks for a moment and says, "Um,repparttar 128750 first thing - zilophone".

Anyway,repparttar 128751 fifties, as everyone knows, sawrepparttar 128752 rise ofrepparttar 128753 teenager. Beforerepparttar 128754 fifties, young people wanted nothing more than to grow up like their parents. They dressed like them and probably thought like them. If Dad wanted to wear his trousers under his armpits and have shoulder pads so broad that he looked wider than he was tall, then that was okay for Junior too.

All that changed withrepparttar 128755 coming of James Dean and Marlon Brando. James Dean was gone byrepparttar 128756 time I reached my teens, but I still went throughrepparttar 128757 black leather jacket and white T-shirt phase. Dean had such an impact that he still seems modern today. It's as if he belongs to an entirely different world than, say, Jimmy Stewart.

It wasrepparttar 128758 recent passing of two icons from my early years;repparttar 128759 great Ray Charles, followed by Marlon Brando which set me thinking about my early influences. Inevitably a lot of them were American. At that time inrepparttar 128760 UK we didn't have many international stars, although throughoutrepparttar 128761 history ofrepparttar 128762 cinema there has been a steady trickle of actors fromrepparttar 128763 UK who have made it big time inrepparttar 128764 US; Chaplin, Stan Laurel, Cary Grant (Tony Curtis's atrocious English accent asrepparttar 128765 phoney millionaire in 'Some Like it Hot' was based on Cary Grant's accent), Bob Hope, Hitchcock,repparttar 128766 beautiful Vivien Leigh, picked from thousands to play Scarlet O'Hara in 'Gone Withrepparttar 128767 Wind'("I'll think about it tomorrow"), Elizabeth Taylor, Michael Caine,repparttar 128768 dodgy Hugh Grant, Kate Winslett (Titanic) and Sean Connerry.

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