THERE’S MORE TO CREATING WEB SITES THAT MEETS THE EYEWritten by Jinky C. Mesias
There are lots of designers who think they know everything there is to know when it comes to web site designing. However, it seems that they still lack in understanding some of basic concepts that goes with web design. Just take for example purpose of text in whole designing process. Some of most common mistakes committed by web designers are using graphics or Flash for text. One harmful effect of using graphics or Flash for text is that it increases size of page. In addition, it is not search engine friendly and oftentimes graphics came out poor in quality or jaggy. And above all mistakes in graphics or Flash for text are not that easy to correct. Another most commonly committed web designing mistake is creating text that doesn’t stand out against background. The problem with this kind of design is that it hurts eyes. Likewise, it is a bad design idea to have alternate color in links. Web designers are also fond of using small text most especially on sites with Flash. These kinds of sites are usually shunned by older people since texts on these sites are hard to read. Another designing mistake is inclusion of too much material on one page. With too much content all grabbing attention of visitor will somehow destruct visitor away from his very purpose in visiting your site in first place. Remember that people have tendency to get confused and if that happens your web visitors are likely to leave. A web site with so many unrelated material means that web site was not properly organized and would exude an image of poor planning on your part. This kind of web site usually ends up having poor navigation.
| | THE WEB SITE IS NOT THE END ALL OF INTERNET MARKETING STRATEGYWritten by Jinky C. Mesias
The most common misconception that people has is that web sites are their end all internet marketing strategy. On contrary a web site is merely a part of whole marketing strategy. Proper planning and development of internet marketing strategy is a vital ingredient in order to make your online business a successful one. There are components to guide you in coming up with your marketing strategy and these are as follows: product, Web site and an effective marketing strategy. Each of these components must be developed into its fullest potential. In order to develop fullest potential of your product first of all you have to have a product to develop. Next, product must sell. Meaning, find a great product in which you have a vast knowledge of and also make sure that product must also present opportunities for future developments. And if ever you feel that there are no products that suit your interest, you can always make your own. With today’s advance technology you can do absolutely every product you desire. The good thing about creating your own product is that you become familiar with every aspect of your product as well as processes involved in its production. Another advantage is that product is exclusively yours alone since you can have it patented and of course if your product is exclusive then you’re only one that customers can turn to for your products. An additional consideration is your target market. The internet offers an unlimited market that is why it is also imperative that products you make are designed to target a large number of potential customers. Try to conduct researches in order for you to know most bought products online by various customers.
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