<> Advertising

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Saving On Advertising

The first step you can take is to set up your own adsheet. Just as internet marketers have caught on to idea of having their own newsletter, mail order dealers have been doing same thing for years using adsheets.

Even if adsheet makes little in terms of paid advertising it provides some powerful benefits.

Paid in ads defer costs of printing your own ads.

Many adsheet publishers are eager to exchange ads. This accomplishes two things. Not only do you increase exposure of your ad free, but you also reach an audience that you may not be presently marketing to.

Another method I use to get free and low cost advertising is to use publications which are co-publishable. Most co-publishable publications pay 50%, which means for every ad I sell, I can either place another ad with my commission or I can add another co-publishable publication. I can do this to infinity.

Imagine possibilities.

Saving On Printing

The main method I use for saving on printing is by using co-op printers. Many mail order dealers are willing to print your ad for free if you agree to mail their circular on back.