This is first of a series of articles about a subject so many people want to learn; un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told truth? Not only will these articles enlighten you, but along way, I will create a new web site and in next 2 months we will watch where it lands!

You will learn about tricks, and tools I use. If I have an affiliation with any of companies I recommend, I will let you know. I’m going to start at very beginning. Therefore, I will assume you have little or no knowledge of how web pages get to top of search engines.

There is a reason that large web site companies have names like eBay, Google, and Yahoo! These names are unique, limited in characters, easy to spell, easy to say and biggest reason – they are easy to REMEMBER! I also noticed that they are sounds my toddler makes! I’m not a psychologist, so I won’t go there, but you get my point. I’m not saying that your web site name should be googoogaga.com, but more unique name, less chance of duplication by others. Before you consider purchasing a web name, first check it out! Oh by way, name googoogaga.com is already taken.

You think you have a great name for a web site? Go to following search engine addresses and type in name. Remember people use spaces if they type in more than one word. This is why your site name should be short! Think of compound words or terms used together, like “cash stash.”

Google Yahoo Altavista MSN AOL(search is at very bottom of their page)

Many people purchase a web name that matches their birth name, as in www.stanleygeorge.com. Just look in your local phone book and see how many others have your name. Why would you think your name would be unique in an entire world of people? Okay, Okay, don’t fret just yet, even if you did use your name as a web name. You will learn how to remedy that situation in this article.

When picking a name for your web site, you want to think of following items.

Describes what you do Is easy to spell Is easy to remember Has a word or words that people will use in a search Or is Unique enough to create curiosity

Cassy was an employee of a nonprofit who had been at her job 5 years. She came to me because she felt that organization she was working for didn’t value her and was upset because others had been promoted but she had not.

By time we began to work together she had already written her resignation letter and asked me to review it with her. Her letter was not an angry one. She even thanked organization for training she had received that had enabled her to have some notable achievements.

After I read it I asked her to think of one skill that she hoped she would get from her next position and weave it into letter so they would know why she was leaving. She chose to highlight leadership skills and in letter said she was leaving to find a position that would allow her to develop her leadership skills.

You can probably guess what happened? The organization offered her a job managing a team immediately. Her manager said he thought she didn’t want to be a manager. The immediate offer was because he didn’t want to lose her!

The third step of my Value Program © is Leverage and by leverage I mean a small shift or change that can produce big results. The small change Cassy made to her letter got a much bigger result than she had even dreamed about!

The word leverage comes from word lever. I always picture a big rock with a big metal bar under it. If you push a little on metal bar you can move rock. Without big metal bar (the lever), rock is just too big for you to move.

Clients often come to me because their business isn’t building fast enough or their job or career search is bogged down. There is a lot to do when you are starting to build a business, practice or a career. Results may come slowly. Leverage is key. As you look at all choices of steps to take you will want to ask yourself, “What small step can I take that will produce a big result?

Of course there are an infinite number of answers depending on you and your business. In my experience though following three offer leverage to most people: