"Survivor...From Tv To The Internet"

Written by Christopher Wright

"Survivor...From TV To The Internet"

By Christopher Wright,Guerrilla Marketer Copyright New Innovations

Survivor...the show goes something along these lines. They take a group of people and place them in remote destinations. Then we wait and see who forms partnerships...and who double crosses who (whom?). What if someone dropped you off inrepparttar middle ofrepparttar 117789 Internet (where would that be anyway?) and you had 30 days to make a profit, what would you do?

Well, that's exactlyrepparttar 117790 situation one faces when they decide to pursue an Internet venture. This is where many become infected withrepparttar 117791 deadly virus...'get-richous-quickitis'. When infected, you become susceptible torepparttar 117792 'dark side' of Internet marketing. You begin practicingrepparttar 117793 dark arts...bulk email (spam), FFA link pages, and safe-lists (opt-in spam) just to name a few. Is there any cure for this disease? Yes!

The first thing people should (or eventually will) realize is thatrepparttar 117794 Internet itself is not a business, just a business tool. Arguablyrepparttar 117795 most powerful tool invented...but nevertheless just a tool. What this means is thatrepparttar 117796 rules of business have not changed, justrepparttar 117797 way they're implemented.

Now, as for our 30 day challenge, I would consider forming a joint venture with an ezine editor. I would try to getrepparttar 117798 editor to endorse my product/service. Doing so enables you to side step one ofrepparttar 117799 hardest obstacles of Internet marketing...TRUST! I have come to believe that this is probably THE most important ingredient in your marketing cookbook. You may be able to writerepparttar 117800 most compelling ad copy and createrepparttar 117801 most functionally and beautifully designed site that could be done by humans (excluding get-rich-quick artists, of course...they ARE superhumans:)

The Free Lunch (And Other Myths)

Written by Elena Fawkner

I have a page at my website that contains a list of home business ideas (and links to detailed articles about some of them). On that page, I invite visitors who have an idea that isn't listed on that page to submit it to me for inclusion. Nine times out of ten,repparttar "ideas" that are submitted are nothing more than ads for various online business opportunities and not true business "ideas" at all.

This evening I received one such email. No greeting, no thank you, just a terse one liner "to be added to your ideas page" and an URL. I responded that this was not an "idea" (which, hadrepparttar 117788 person bothered to spend any time at all atrepparttar 117789 page in question, she would have realized) but an ad for her business opportunity, and that if she wanted her ad on my site, she could damn well pay for it like anyone else (I was a little more diplomatic than that but you getrepparttar 117790 gist).

Hot onrepparttar 117791 heels of this type of approach isrepparttar 117792 owner of an affiliate program for a product which would be of marginal interest (if that) to a tiny number of my ezine subscribers, offering me a fabulous "joint venture" opportunity whereby all I have to do is send a solo mailing to my list (worth $260) in exchange for making maybe $12 on each of three sales. Whoopee. Invariably, these people knowrepparttar 117793 demographic of my database intimately since, according to them, all my readers have been searching high and low for just such a solution to all their problems and *I* can berepparttar 117794 one to give it to them!

Please. Contrary to what these people obviously think, I did NOT just fall offrepparttar 117795 back of a turnip truck so, to whom it may concern, go grow your own list or pay to advertise to mine. Those are your choices. This is a business, not a charity forrepparttar 117796 bone idle.

These are by no means isolated examples.

Those of you running an online business probably have a list of examples like these as long as your arm. Why do people not understand that you get what you pay for in this world? I'll tell you why. The proliferation of "secret" sites that promise to reveal to you, for only a "$60 lifetime membership!" all repparttar 117797 "tips and tricks" you need to know to market your online business onrepparttar 117798 'net "without spending a dime!" and allrepparttar 117799 "insider secrets" marketing courses promisingrepparttar 117800 same thing.

If you're laboring underrepparttar 117801 impression that it's possible to market your business without spending money, here's some not-so-secret tips:

1. There ARE places to advertise your business for free, sort of. They don't come with no strings attached though. For example, although you can submit your site for free to repparttar 117802 classifieds sites and FFA pages that are absolutely everywhere, be prepared for a deluge of email in response. And I'm not talking about requests for more information! Typically, people visit these sites to get your email address so they can send THEIR business opportunity to YOU.

2. Some ofrepparttar 117803 search engines are still free. Many have moved to a paid submission model though and, even if they do still offer a free submission service, those listings are not a priority and tend to be added torepparttar 117804 index whenrepparttar 117805 engines get around to it. Better to spend a few bucks for a submission and get listed beforerepparttar 117806 next summer Olympics.

3. You can write articles and submit them to newsletter publishers and relevant websites. That's actually a good way to get your message across so long asrepparttar 117807 article has real meat to it and doesn't mention your opportunity or product (leave that forrepparttar 117808 resource box). Although it needn't cost you money, it does cost you time and effort and you may well get a better return by simply paying $65 for an ezine ad.

4. You can start your own newsletter and develop your own opt-in subscriber list. Unless you're prepared to pay for subscribers (around 15 cents per subscriber is about repparttar 117809 average) it's going to take a LONG time to grow your list to a decent size. Contrary to what some people will tell you, you will not grow a 'sticky' subscriber base of 5,000 within a month. Oh, you can grow a list of that size alright using some ofrepparttar 117810 various approaches being offered but it won't be a targeted list and it won't be a sticky list (i.e., subscribers won't stick around). With these programs you'll also find that a lot of subscribers are in it to generate their own subscribers and really aren't interested in subscribing to your newsletter. They do so only because it's a condition of being inrepparttar 117811 program. Often these people will use free email addresses that they never check, let alone actually readrepparttar 117812 contents of.

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