Surviving the LookSmart Carnage

Written by Kevin Gee


While many have whined and cried overrepparttar recent changes at LookSmart, I’ve decided on a different approach. Don’t get me wrong; I dislikerepparttar 125080 changes just as much asrepparttar 125081 next guy.

Simply put, I sincerely questionrepparttar 125082 value of a LookSmart listing withrepparttar 125083 exception of being listed in MSN. With that said, let’s evaluaterepparttar 125084 situation and take a look atrepparttar 125085 stats. Quite possibly it’s not as bad as you might think knowing that there are other good engines and directories out there.

I’ll have to admit I was a bit shaken whenrepparttar 125086 changes first occurred and after several cups of coffee and a few temper tantrums I was able to sit and ponderrepparttar 125087 situation. Not long after doing so, I did a bit of research and I was able to see things a bit more clearly.

I’ve heard several opinions that state “the only people upset withrepparttar 125088 changes arerepparttar 125089 fly-by-night (so-called) SEO companies.” This in my opinion is absolutely not true and I wonder how much LookSmart is shelling out to have people post such blatant blathering. The truth ofrepparttar 125090 matter is that most SEO firms have clients of various sizes with varying advertising budgets. Some ofrepparttar 125091 smaller clients simply cannot afford this piracy and most SEO companies (large or small) either cannot or are unwilling to spend these valuable advertising dollars. Especially for something that would make them LookStupid…

After doing a bit of research here is what we’ve found to be true and accurate. First we decided to find out just how large LookSmart’s reach really is. It appears to be smaller thanrepparttar 125092 Zeppelin blimp they claim to have floating aroundrepparttar 125093 Internet. Using WordTracker we find that LookSmart is garnering less than ˝% of total Internet searches. This doesn’t include their partners so lets take a look at that also.

LookSmart’s partner sites withrepparttar 125094 exception of MSN don’t send us much traffic either based on server logs. The minor LookSmart partner sites either have 2nd or 3rd page LookSmart listings or they are placed in very obscure places. In order for users to see these listings they must first customizerepparttar 125095 search engine to include these listings or click a separate tab to get to this “Alternate” database. Not very good placement is it?

Let’s talk aboutrepparttar 125096 big partner MSN for a minute also. While LS listings appear front and center on MSN (below sponsored listings), Inktomi and Overture results are still present.

Overture’s results are placed inrepparttar 125097 top 3 “sponsored sites” listings whenrepparttar 125098 keyword bid amount has exceededrepparttar 125099 15 cent LookSmart price and Inktomi results are shown either mixed in with or afterrepparttar 125100 LookSmart listings. What does this tell us?

Well, after much calculation and studying we have determined how much traffic loss we would see if deciding to Opt-out of LookSmart’s new program. For our clientsrepparttar 125101 average traffic loss would be about 6%. While being a significant number, it is nothing we can’t overcome. How many of those 6% are actually converting is another question that must be evaluated. Are you thinking yet?

Effective Marketing Tool I Bet You Haven't Tried Yet

Written by Susan Dunn, M.A.


Have you tried marketing your practice and products through Distance Learning courses? I'm a personal and professional development coach and about half my income comes fromrepparttar distance learning courses I teach. In addition to giving people valuable tools for learning, they bring me droves of clients from all overrepparttar 125079 world, not justrepparttar 125080 US.

Distance learning courses are very popular and a natural way for you to market your other products and services. If you have expertise and like to teach, try this marketing tool. Don't try it if your intent is only to market; it won't work. Here are ten reasons why it works:

1. It gets your name out. Listing your courses on www.teleclass.com or www.blackboard.com will put your name in front of many new people.

2. It helps establish your expertise. If you're good at what you do, it's natural you would start teaching it.

3. Distance learning allows you to reach different demographics for potential clients/consumers. The people who take teleclasses are different fromrepparttar 125081 people who take computer courses, yet both may be interested in your services. Some may also just be looking around, and may click through to your website and get interested in something else entirely! They may decide what they really need is coaching, or a home treadmill, or a vacation, or an astrological chart. What's not to like about that?

4. There will be natural ways to promote your other products and services withinrepparttar 125082 course itself. How often has someone said to you, "Oh. I didn't know you do that too." In my Emotional Intelligence (EQ) course, it's quite natural for me to recommend assessments (I'm licensed to sellrepparttar 125083 EQ-Map assessment), andrepparttar 125084 opportunity for other courses I offer (onrepparttar 125085 different competencies, such as resilience, intuition and creativity), and tapes and products I sell related to EQ. Once you know EQ, why not buy one of my mugs that says "EQ is better than IQ!" to help spreadrepparttar 125086 word?

5. Affiliate opportunities. My students are interested in learning all they can. I'm an affiliate for amazon.com. I recommend books and haverepparttar 125087 link withinrepparttar 125088 course. When they buy through my link, I make money. EQ means developingrepparttar 125089 neglected right brain, so I can also recommendrepparttar 125090 "dummies" course in music appreciation, with links provided, and my own "Myths as Metaphor" course.

6. A Closed Loop. There are numerous research studies showing that EQ is best learned through interaction, such as coaching, so it's a natural forrepparttar 125091 serious student to then sign up for EQ coaching to complete and round out their learning experience.

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