You can learn things you didn't know about your business by surveying. Maybe your customers buy your main product just to get free gifts. Your visitors may think it's to hard to navigate through your web site. You may find out that most of your customers make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.

3 Popular Types Online Business Surveys

Customer Satisfaction Surveys - what did you like or dislike about our product or service, what can we improve or add, how satisfied are you with our customer service, etc.

Increased computer usage has allowed direct marketing to evolve and to rise dramatically. For your online business, to begin with, you design your sales letter or craft your emails to elicit a certain response. You then test and track your customer’s feedback by actions (or inaction) that he/she takes. The tracking process is easily accomplished via coding your online campaigns and can be fully automated.

As you gather more information about your customer's online behaviour, you are able to tweak your sales ad accordingly.

In a nutshell, internet makes it possible for you to track your individual online communication with a customer and to know what happens over time.

With direct marketing skills, you will be able to acquire and retain your customers. There is less marketing wastage as you know what, how and where to roll out your online marketing campaign for best response. Having good knowledge about your customers will definitely put you ahead of your pack!

So what are qualities that constitute a good online customer? He/she is:

* Open to your offers. * Repeat buyer. * Buyer of your front end / back end products. * Easy and low cost to maintain. * High revenue dollar value per acquisition cost. * Loyal to you. * Swear by you!

The reverse is true of a poor online customer. He/she is: