If you are using them to try and make sales, results can be quite discouraging. If you are using them to sign up new subscribers for your ezine or newsletter, your results can actually be surprisingly good.

Most people who are surfing for hits, are not interested in buying anything. Their main purpose is to create more hits for their own website.

So this being case, how does one grab their attention? You have to make them an offer that can benefit them. I'm not talking about giving them a 50% discount on your best product. Give them something with no strings attached, except to give you their email address.

Some things that work well are free ebooks, free marketing courses or anything else that might benefit surfer.

There are different approaches to making these offers. You can take visitor straight to a page on your site that offers free ebooks or marketing courses and get email address in exchange.

That method can produce quite well but I like to give them more than one chance to sign up.

Send them to page on your website that provides good quality information. This page, like every page on your site, should give them opportunity to sign up for your ezine, newsletter or whatever it is you provide.

The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.

Yet, internet marketers often miss this rich potential market.

Perhaps they don't think older people are on web. However, older adults are often more "wired" than we think. Many seniors are coaxed into going online by their children or grandchildren. But, once they have logged on, many become eager Internet users. Plus, internet use is high among those over 50 who work and have college degrees.

Indeed, this group is more likely than younger Americans to be online on a typical day. Wired seniors say it has helped them connect better to loved ones and makes it easier to get information.

So, how do you reach them? First, recognize that over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at peak of their careers, to active, independent seniors, to elderly in need of care.

Here are some clues to communicating with and ultimately selling to new mature market.