One of my writing discussion groups recently had a topic thread going about
success rate of pitching magazine article ideas. It seems that
standard acceptance rate is about 30% - 40%. In my own experience though, I've had about a 90% acceptance rate and I mentioned that in
group. This inevitably led to a nuts and bolts discussion, and I thought I'd share these tips with you.1. Never send a query without first looking at
magazine's editorial calendar. By looking at
editorial calendar, you can see immediately what topics
editor will be most interested in, and when. Not all magazines publish an editorial calendar and some require that you request it via email. If you cannot find one on
publication's website, and you find nothing that states they do not publish one, then send a short note to
Editor asking if it is available and if so will they please send it to you.
2. Pay attention to
publication's lead time. Most editorial calendars or writers' guidelines will tell you what their particular lead time is. Lead time is simply
amount of advanced time that advertisements or articles must be submitted in order to be ready for publication in a particular issue.
So, if a magazine states their lead time is 3 months and you were looking for ideas to pitch to them in May, you would want to look at what topics they will be covering in September, October or November. You can pitch ideas that are further ahead on
calendar as well, just remember that
farther ahead you pitch,
longer you may have to wait for payment.
3. Read
publication. Most publications can be read partially or completely online now days, so there is no excuse for skipping this step. By reading several of their most recently published materials, you'll gain two critical advantages: A. You will not send in an idea that was recently covered doing so is an almost guaranteed way to have your query rejected. B. You will get a solid feel for
publication's style. Crafting your query and article to their particular style is essential to getting published.
As a side effect, reading
magazine may also help you to generate some great topic ideas for your own queries.