Sure-fire Tutorial on Attracting Hoards of Customers with Autoresponders.

Written by Chris Kilian

You're constantly onrepparttar lookout for sure-fire ways to attract targeted customers to your online business. Well, what do you know?

Really--what *do* you know? Think long and hard about this, because you can use your areas of expertise, your skills and/or your hobbies as springboards for promoting and selling your goods or services to a captive audience --by offering a free online course.

If It's Free, It's For Me!

Why offer a freebie when you're trying to make a profit from your business? While at first glancerepparttar 109584 concept might not make sense, it is actually one ofrepparttar 109585 oldest and most effective marketing techniques both online and off. People simply love to get things for free, and merchants oblige, withrepparttar 109586 goal of selling additional goods back end. From taste testings at wineries and supermarkets, to product samples delivered door-to-door, vendors have used freebies for decades to promote their products.

Free classes fall into this same "try something for nothing" category.

Again, using a comparable example fromrepparttar 109587 brick and mortar world, considerrepparttar 109588 craft store chain that offers free classes on how to make decorative wreathes. Where will most, if not all, ofrepparttar 109589 people who attend these classes purchase their crafting supplies?

It's a win-win situation; those who takerepparttar 109590 class gain a new skill for free, andrepparttar 109591 store gains new--and probably repeat--customers!

Those Who Can Do, Teach

"But I've never taught anything in my life!"

Chances are, you have--whether showing a child how to bait a hook or bake cookies, or coaching a new co-worker onrepparttar 109592 job, we all have opportunities to take onrepparttar 109593 role of teacher now and then. "Teaching" is simply taking something we've learned, and showing someone else how to do it.

The fact that your instruction didn't involve a structured course plan or weekly quizzes doesn't make you any less of a teacher in these situations.

When developing your free online course, focus on selecting a subject that meets these three criteria:

∑One that involves a topic or skill that you consider yourself good at, or even an expert; ∑Something that other people would love to learn; ∑And, finally, has some sort of tie-in back to your business.

Going back torepparttar 109594 craft store example above, you can see that offering free decorative wreath class successfully satisfies all three of these qualifications.

Still not sure what you could possibly teach in your own free online course?

Begin withrepparttar 109595 third criterion--base it on your business itself-- and go from there.

Let's say, for example, that you operate a marine supply company aimed at sailboat owners; you might offer a free "Safety Tips for Sailors" course, or a "Long-Distance Sailor's Survival" class.

Or if you specialize in providing virtual office services to small businesses, you could conduct a course entitled "Simple Bookkeeping Techniques for Busy Business People," or perhaps a basic business writing course.

The Importance of Email - Part 1

Written by Kenneth Carr

The Importance of Email (Part 1)

Email. How do you use it? In our six-part series we will discussrepparttar following:

-The importance of keeping in contact. -When a ďDear JohnĒ letter is a good thing! -Subject Lines. -What is your goal? -Keep it simple. -Make it easy to reply.

The Importance of Keeping in Contact. While this may seem to be statingrepparttar 109583 obvious, you may be amazed by how many marketers either donít know how to stay in touch, or just donít care. While I canít imagine any decent person responsible for marketing to not care, Iíll deal with onlyrepparttar 109584 first item Ė not knowing how.

In talking with others involved in marketing, I get these types of questions. Will my prospects and customers want to hear from me via email? If they do, how often should I contact them? When I do contact them, what should I say? Letís address each of these questions in light of staying in contact via email.

1 Ė Will my prospects and customers want to hear from me via email? The answer is an absolute YES, if you have something worthwhile to tell them! If a customer has just made a purchase, then a simple and sincere thank you is very appropriate. Customers do like to know that they are appreciated, especially when they open their wallets.

2 - How often should I contact them? What should I say? A great time to send an email is about one to two weeks after a product purchase. Ask your customer if they are satisfied with your product or service, and offer them any additional support they may need. This is an opportunity for your customer service department to out-shine your competitors.

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