7 Steps To A Powerful, Useful Reciprocal Links Directory
No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by Search engines you will not sell much.
A solid, reciprocal linking strategy, properly executed will deliver both targeted visitors and improve your web site rank for your chosen keywords and all for "no money down."
Step #1 - Specific Keyword Search ---------------------------------
It is important that your chosen keyword phrases are as specific as possible.
Scott Buresh of http://www.mediumblue.com/ says this about keywords and using "geographic", "adjective" and "noun" modifiers to make them specific.
"Modifiers are used for two main reasons: to increase percentage of ideal prospects in traffic phrase attracts, and to find terms that are easier to target on search engines. Adding right type of modifiers to your search engine key phrases will increase your chances of success."
This step involves effort and a capacity to brainstorm because you need a minimum of 100 keyword phrases for good results. Good search engine optimisers build lists of 300 specific or more keyword phrases.
The following resources will be of use as you build your keyword phrase list
* Overture Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/
* Good Keywords by Softnik Technologies - http://www.goodkeywords.com
* Use a search engine to research "Keyword Phrases" and learn more practical details on this critical task.
Step #2 - Suitable Link Partners --------------------------------
Your ideal link partners are web sites based on
* High quality content - Ideally material (articles, reviews, reports, e-books etc) should be original, fresh and informative to visitors.
* Tight web site themes - The content addresses a specific business, product or service type.
* Tight directory themes - A link to link directory should be prominently shown on main pages and directory must be tightly themed and not just a "link farm" of general, non-related web sites.
* Complimentary themes - While you may not want direct competitors to feature in your directory, complimentary sites that fulfil above features will provide great value to your visitors.
Step # 3 - Find and Review Link Partners ----------------------------------------
Now, find web sites who may be "good" link partners.
Using a search engine or directory, go through each keyword phrase in your list and visit as many of web sites that are returned as you can.
Evaluate each site on basis of criteria set in step #2.
Decide on categories you want in your directory.
For an Internet marketing business these would typically be "Affiliate Programs", "Business Promotion", "Income Opportunities" an so on.
Qualifying web sites, may of course fall into more than one category depending on their business, product or service offerings.
With this information you can now make another list of :
* Qualifying web sites for inclusion. * Relevant e-mail address to which link requests must be addressed.