What we are trying to do is encourage these 'spiders' to come feed on keywords and 'content' of our websites, in hopes of getting a higher positioning in search page ranking. It is like trying to put your head above crowd and be noticed.

The experiment began with a new site that has been online a little more than a month [from time of this writing]. What was decided was to create best atmosphere for attracting Googlebot. A plan would be needed to attract Google and save time, effort and outlay of cash for a Yahoo! listing. Google was also needed to build a page rank. Starting from zero we had to have a game plan.

Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"

Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.

IMPORTANT: You'll need to put some type of time limit on offer to encourage folks to buy now and not later. It's also better if you explain to your readers WHY you're having sale. You're not Wal-Mart and you can't just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one -- see tip 13!)

1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer current version at a significant discount.

2. "Scratch and dent" sale. Have any books, tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don't mind if they're a bit worn.

3. Half price sale. Lop 50 percent off all your goods, or select just one.

4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds.)

5. Free shipping sale. Offer free shipping for a limited time. Or, upgrade folks to express shipping at no extra cost.