There are many excellent resources available which provide templates for scripts, and below I include one which has been very successful in my businesses. The trend right now appears to be very lengthy, wordy script that include EVERY psychological marketing element known to mankind. Try using just one or two at first! For preliminary introduction I prefer KISS (Keep it simple and SANE); sales and marketing are subjective and I just don't see any reason to appeal to someone's impulses and intellect at
same time. It just results in a prospect's confusion. Shoot, it causes my own!I'm presenting these suggestions as a method to get your foot in door. This is a guide to developing your own script; you can adapt and recreate template scripts; these tips simply focus on personalization. My humor attempt in no means suggests your sales pitch should be frivolous; it is meant merely to illustrate that these steps CAN be applied to ANY business or form of 'mass marketing.'
The main pupose here is to turn cold leads into warm leads....(getting closer, cloooser, clooooooooser!)
1) Intro -What is your purpose? (if you're writing alking first time, state who you are, your company)
Example: I'm Shelly with SidewalkSpitters, maybe you haven't heard of us yet, but we we've been spitting on sidewalks in your neighborhood for 20 years...
-A TERRIFIC thing here is to use a competitor's name, or if you have none of competitor's business (yet), use generic field. Nothing is more enticing than (assumed) fact everyone else has it, ESPECIALLY if it's a competitor.
...in fact Mrs. Sloppy around corner just started with our service.
2) Reason-get to point, don't start talking about incidental things, you'll lose momentum.
...The reason I'm Calling/writing/spittin' on your sidewalk is.....we want opportunity to show you how quickly and efficiently we can clean your sidewalk. A demo will only take about 2 minutes, and you'll see for yourself why others in your neigborhood are so pleased.
[If you're telemarketing or speaking in person, SAY I'd only like a moment of your time to set an appointment to show you how I can save you bookoo% on your sidewalk cleaning.]
3) Set up appointment
Just because we work on/over internet is no reason not to talk to each other; use telephone, or a chat room if you want to save 10Cents/min.
.....Well, you have quite a mess here now Mrs. Astonished, I could get with you about 3 this afternoon, or 10 am on Thursday. Which is better for you?
This is Soooo important. You are really not main concern of your customer; he is yours. This really does nail down a time and place, gives an option that is Yes or YES; NO OPEN ENDS.
4) If appropriate, ask if anyone else they know might like to also attend, listen, be interested-and what's in it for them. GET names and numbers if possible and follow-up, remind each participant! These are all now warm leads!
