Successful Search Engine Positioning

Written by Alex Evans

Much research has gone intorepparttar best and most widely used marketing methods for promoting a web site. All studies have shown one common fact. Ranking high in a top search engines index isrepparttar 128222 best, and most cost effective method of marketing a web site available. Because each search means thatrepparttar 128223 user is trying to find you meaning that they are targeted audience whom are much more likely to purchase something that your web site offers.

There is much confusion about how search engines work and how they index web sites for higher ranks. Many people believe that by submitting their details once,repparttar 128224 search engine will automatically provide them with a high rank and everyone can find their site instantly…this is simply notrepparttar 128225 case!

For those of you who have experience in trying to "successfully" submit your web site to a search engine, you will know what I am talking about. It is not as easy as people think. As owner of Darknight Designs I have webmasters ask me on a daily basis, what they can do to improve their rankings in search engines. Below are some simple steps that they (and you) can do, to improve your online marketing campaign.

1.Take time to get your site optimised. This process involves making sure you have quickly loading pages, graphics that are reduced in memory size, your META Tags are created properly and your site is uploaded and available for viewing. This step isrepparttar 128226 most important one, and should not be done in a rush. Take your time in making your pages and getting your META Tags & Alt tags done correctly, as it will pay off inrepparttar 128227 end. META Tags should resemblerepparttar 128228 ones below;

Title for your site-try to use some of your main keywords-no more than 6 words

2.The next step involves creating "alternate entrances" to your site (commonly called "doorway pages"). These pages are keyword targeted and are really the

Optimizing Your Site For Directories

Written by J. Alarcon

The major indexes like Yahoo!, Open Directory Project,, Snap, LookSmart, and, are great traffic sources. But it can be difficult and time consuming to get listed. This report illustrates exactly how to properly submit your site for quicker results and better exposure.

Getting listed with "human reviewed" directories is very important because several ofrepparttar major search engines use indexes like Open Directory Project to supplement their search results.

Recent statistics from showrepparttar 128221 percentage of searches performed on each ofrepparttar 128222 top 19 search engines and directories. Yahoo! is still number one at 25.4% and Google (the Yahoo! default engine) is at 5% and climbing fast.

An interesting point is that AOL, AltaVista, NetScape, and Lycos combined make up 40.5% of total search queries. These four engines are powered by Open Directory Project and, combined, control more traffic than Yahoo! alone.

Submitting to Human Reviewed Directories

When you submit your site to a directory such as Yahoo!, Open Directory Project, or even Infoseek Channels, your site is queued for review by a site editor. That means a human being actually visits your site and determines whether or not it should be included in their index.

Therefore, it's important to realize that most ofrepparttar 128223 techniques you use to optimize pages for spider search engines will not work for directories.

How Editors Evaluate Your Site

Site editors will visit your site to verify thatrepparttar 128224 category you selected is appropriate and thatrepparttar 128225 title and description are accurate and relevant torepparttar 128226 content of your site. In addition, each directory has its own criteria for evaluating sites.

Here's a few tips to help you evaluate your web site before you submit:

You should have your own domain name.

You should have secure ordering (if applicable).

Your site's name should match your domain name.

Display your company's contact information in plain view.

Include links to your company's privacy policy, return policy, guarantee, etc.

Make sure there are no bad links, broken images, or javascript errors.

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