The major indexes like Yahoo!, Open Directory Project, About.com, Snap, LookSmart, and Go.com, are great traffic sources. But it can be difficult and time consuming to get listed. This report illustrates exactly how to properly submit your site for quicker results and better exposure.
Getting listed with "human reviewed" directories is very important because several of major search engines use indexes like Open Directory Project to supplement their search results.
Recent statistics from WebSnapShot.com show percentage of searches performed on each of top 19 search engines and directories. Yahoo! is still number one at 25.4% and Google (the Yahoo! default engine) is at 5% and climbing fast.
An interesting point is that AOL, AltaVista, NetScape, and Lycos combined make up 40.5% of total search queries. These four engines are powered by Open Directory Project and, combined, control more traffic than Yahoo! alone.
Submitting to Human Reviewed Directories
When you submit your site to a directory such as Yahoo!, Open Directory Project, or even Infoseek Channels, your site is queued for review by a site editor. That means a human being actually visits your site and determines whether or not it should be included in their index.
Therefore, it's important to realize that most of techniques you use to optimize pages for spider search engines will not work for directories.
How Editors Evaluate Your Site
Site editors will visit your site to verify that category you selected is appropriate and that title and description are accurate and relevant to content of your site. In addition, each directory has its own criteria for evaluating sites.
Here's a few tips to help you evaluate your web site before you submit:
You should have your own domain name.
You should have secure ordering (if applicable).
Your site's name should match your domain name.
Display your company's contact information in plain view.