There are three basic things that you must do in order to succeed when placing your ads online:

1. Be Consistent.

A one shot ad will simply not work. This is true even when placing ads off-line. If you do not plan on running your ad a minimum of 6 to 12 times, then you should expect that your efforts will fail.

The more exposure you give your ad, greater chance that it will accomplish what you are trying to do, which is to get a positive response. Place your ads consistently.

2. Target Your Ad.

Aim your ad at type of customer you need to attract for your particular market. It is a waste of time and effort to run an ad that gets attention of someone only to discover that what you have would not be appropriate for that individual.

Determine what type of person would most likely be interested in your product or service and find those places online where that type of individual would be found.

The first misconception is that media despises anyone in public relations. Some people tend to think that journalists or other news writers prefer to dig up all their stories from scratch, and not get ideas from outside sources.

The second and opposite misconception about media is that they are lazy, and simply print press releases sent out by PR groups word for word. It is thought sometimes that media runs stories or news about a particular company in hopes of getting more advertising dollars in future.

In actuality, media recognizes public relations simply as a part of their field. Many times, public relations efforts bring about many interesting opportunities and stories for media folk, and media does not avoid using nor actively seek out public relations material.