There are three basic things that you must do in order to succeed when placing your ads online:

1. Be Consistent.

A one shot ad will simply not work. This is true even when placing ads off-line. If you do not plan on running your ad a minimum of 6 to 12 times, then you should expect that your efforts will fail.

The more exposure you give your ad, greater chance that it will accomplish what you are trying to do, which is to get a positive response. Place your ads consistently.

2. Target Your Ad.

Aim your ad at type of customer you need to attract for your particular market. It is a waste of time and effort to run an ad that gets attention of someone only to discover that what you have would not be appropriate for that individual.

Determine what type of person would most likely be interested in your product or service and find those places online where that type of individual would be found.

An excellent source for prospects can be tapped by placing your ads in one of many online newsletter or e-zine publications that already cater to that particular target market.

Here's breakdown. You have a business. You have a business location. You have a neighborhood where that business is located. You provide a service or product that's truly valuable to right people. Great, now how do you find them? Or, maybe Question should be - Where? How Will Customers you Need EVER find You? Welcome to Business Marketing 101...

FACT "But Most Consumer Purchases are Made Within 12 City Blocks."

Think about it! Most Chains and Franchises (Burger King, Starbucks, Target, Wal-mart etc...there are now thousands!) can be found wherever there is enough Market Saturation. Most National Chains, Franchises, Grocery Outlets and Even Local Banks have figured this Equation out and are using it to reap HUGE sales by Region Count. (Census Tracts) They know 12-Block Rule and apply it vigorously in all of their Sales and Marketing Strategies!

They also know that Market Share is most Important Term in Advertising Game.

Let's review a few things about world of Business Advertising. There are more than 2 Million new businesses started every year. (Most are these are home based; this doesn't include MLM's or Affiliate programs) Over 500,000 of these will fail within 2 years. The average Successful ad campaign costs about $250,000 dollars. The average TV commercial is $10,000 for 60 seconds. The average radio commercial is $100.00 for 60 seconds. ($5000 to Produce!) To rent a Cab top billboard is about $300 a week. The average Freeway Billboard is between $2500-$5000 a month.

All of these fall under category of Blanket Advertising. (Expensive and mostly ineffective in short run, especially for small businesses. It works for Chains and Franchises simply because of number and convenience of locations.)

Can you even hope to compete with their Advertising Budgets or Reach?