Successful Internet Business: Panning For Gold Or Selling Shovels?Written by Irina
Successful Internet Business: Panning For Gold Or Selling Shovels?By Irina ========================================================== The author grants permission to publish this article, in its entirety, electronically or in print, as long as bylines are included. More articles by Irina are available from http://www.megaone.com/hbb/savemoney/articles.html ========================================================== FACT #1: As Internet retail sales more than double year after year, experts agree that in next ten years more business will be done screen-to-screen than face-to-face. FACT #2: According to USA Today, Internet is responsible for creating more millionaires than any other industry in history. FACT #3: Over 95% of all Internet-based businesses never saw any profit and majority of them haven't lived long enough to celebrate their six-month anniversary. Chances are that FACT #3 is more consistent with your personal experience than other two. Are you tired of putting all your effort into your Internet-related business, affiliate program, ezine, etc., yet getting little or no results? Are you wondering what's difference between those who made it to top and everyone else? Is it luck, or they actually know something rest of us don't? Here are several suggestions on making your Internet business experience just a little closer to FACT #1 and FACT #2: 1. THE TREND IS OUR FRIEND. When we follow it, we make money and when we try to buck trend... we don't. Luckily for us, trends I am talking about are much easier to see than elusive stock market trends. For example, as massive (and wealthier than ever!) Baby Boom generation continues to age, their needs reflect what is wanted and needed in our society. Statistics shows that their buying patterns reflect growth in five major areas: * Health Care * Investment Advice * Technology * Specialty Retail * Entertainment These five areas will dominate buying patterns for next 15 to 20 years. If you sell anything, it better be somehow related to health care. 2. SELL TO BUYERS. When we advertise on Internet, we are fiercely competing with thousands other businesses. They all sound just as great (or terrible) for someone on other side of computer screen. Why? Simply because almost everyone who sees your or my Internet ad isn't actually looking for what we have to offer. Like us, they are trying to sell their own product, service or recruit for their own program. That's where problem is. We are trying to sell to sellers, and not buyers. What we need to do first is offer something that all these people are looking for. Something that will help them promote their own business. Essentially, we need to start selling shovels instead of (or at least in addition to) panning for gold. The good news is that with advent of Internet, those high demand "shovels" can be readily available to everyone. See, for example, http://0.web1000.com 3. OUR MINDSET CAN EITHER MAKE OR BREAK US. Way before we learn about FTP uploads, file saving, HTML editors, niche finding, advertising, list building, search engines, affiliate marketing, joint ventures, etc., we should take time to get right mindset.
| | Why is everybody but me making money on the internet?Written by Marc Pacelli
WHY IS EVERYBODY BUT ME MAKING MONEY ON THE INTERNET?So you’ve tried to put a few plans and ideas together on internet and spent a little bit of money ( maybe more than a little bit) and submitted to search engines and then you waited ,,,,,,,,,,,,,,,,,,, and waited ,,,,,,,,,,,,and waited and still nothing has happened. This sounds all too familiar to me because I did same thing. OK get a pencil and paper or turn on your printer because here we go, I’m going to give you bare facts on what you need to start a lucrative business on internet. First you must have something to sell, a service or item. (If you don’t have anything to sell don’t worry I can help you there ) You should have an email program that can handle multiple tasks and is very easy to use. I recommend Eudora and you can download a good version for free. Eudora will work with your existing email program. Get and learn about autoresponders. Autoresponders are programs that can automatically respond to an email request for you with a script that works for your specific situation. YOU NEED TO HAVE AN AUTORESPONDER. Become an affiliate and join a lucrative affiliate group. (I will recommend best ones that I have discovered) " What is an "affiliate"? An affiliate is to join an organization and agree to sell their product for a commission. Now comes one of least favorite items, advertising and marketing. Just plugging your ad into a search engine will do very little. There are thousands of directories and lists to add your item to as well as conducting an email campaign. OK, That’s bare facts to get started. Now you must be thinking that these items are going to put a dent in your credit card in order to get started, well here’s best part. MOST OF THESE ITEMS ARE FREE FOR EVER or for a nominal fee. Check these out, do some research. You are starting a business. Don’t you normally do some homework before launching a new business? NOTE: There is one thing that I want to make very clear,,,,,,,,,DO NOT EXPECT TO MAKE MONEY OVERNIGHT. THIS IS NOT A "GET RICH QUICK SCHEME". In order to be successful on internet it will take perseverance, drive and focus. Respect rules and guidelines of internet or you won’t last very long.
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