Are you looking to make money through adwords but just seem to keep on spending without seeing
rewards? Read on..... Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. If latter applies to you, then following may be of some benefit -
1. Planning
First of all, decide how layout of your ad will appear. Secondly, you should consider what you want to be included in title and what keywords or details you wish to present to potential visitors to your site. Ensure that your text will encourage only targeted visitors to your site in order to avoid expense of wasted clicks. Read through all Google TOS and guidelines before placing your ad or else you risk having it disabled which can lead to charges.
A fair proportion of internet surfers are still very experienced and click on adwords without even realising what it is. Therefore it is a good tip to list prices in your text, so that you can put off clicks from those who would have no intention of purchasing your product or service in first place.
2. Brainstorming
Before beginning a campaign it is advisable to write down as many keywords and phrases as you can think of. The most popular terms are likely to have been bid up to a high price, making all your click-throughs expensive. Think about what your prospective customers would type if they were looking for what you were offering.
When you have thought of as many words as you can, glance over your list and rearrange what you have into new, useable phrases. Some will be way off target and discarded instantly, amongst others choose one that sounds best and you should have a great sales pitch that won't break bank.
