I think what makes Home Business owners unique is their drive and desire. For any of us, there are certain things we need to evaluate prior to undertaking such an endeavor as home based business ownership. What do I want to accomplish, how will I accomplish this goal, what are demands I need to make upon my time to help me realize goals I’m laying down, and list goes on and on, but you get idea.

Something as basic as why do I want to go into business for myself needs to be addressed well in advance of any other considerations. In my life experience, I have never been one to cater to clichés or warm fuzzy catch-phrases so I won’t wow you with any of them here.. I stick to simple, real truths.

The truths are; know that you will fail but, also know enough to learn a lesson from it and chalk it up in win column as adding to your education. Success and failure are on EXACT same road – success is just a little farther down that same road!

Seriously, can you imagine where we would be if someone such as Bill Gates gave up after what had to be more than a few attempts! More seriously than that is where Bill Gates would be without contribution made by Benjamin Franklin or Thomas Edison! See how this comes full circle? Each thing dependent upon others successes AND failures.

A rock solid work ethic does not go unnoticed or unrewarded. There are dividends here that will provide for you many times over. Believe it or not but this is probably only business on planet where we can all compete on a level playing field. That should be as exciting to you as it is to me! Truly it can be an overwhelming prospect literally having world at your fingertips.

Unfortunately, as web has grown so have undesirable elements too. The web is a microcosm of real world. There are honest merchants and trainers. But there are also those looking to prey on inexperienced people. Before you get sucked into a bad situation and spend hundreds of dollars, read this article. As you read this article, do not accept what I say blindly. Test it against your own experience.

Every day, I’m certain you receive many emails promising you everything from cheap Canadian drugs to making big money fast at eBay. The first way to identify an online scam artist is by his SPAM. The spam emails you receive should trigger same signals in your brain as spore left by predators around chicken coop. A reputable online business will not send SPAM (unsolicited email). A reputable company or individual will work hard to earn your business by publishing articles online, working on their website’s search engine results, and providing you with a content rich website. So, first sign of online scam artist is his SPAM email. Just delete any you receive. But, how do you find right company or individual to support you?

Start with a search engine, like google.com or teoma.com. Search for terms like “small business forum”, “small business advice”, “small business newsletters”, and “home based business resources”. Looking at resulting search results, avoid those search results that start with phrases like “business opportunity” or “work from home and make $50,000”. Come on! You know that just doesn’t sound right. If they knew how to make a fortune with very little effort, do you think they’d be teaching others how to do it? So what do you look for? Sites that offer articles from true professionals in field of online business.

Read articles that interest you. Listen carefully to what writer is saying. If they are painting a reasonable expectation and answering your unasked questions, check out their website. Reputable people will work very hard placing articles on reputable sites where you can find them. They will work for your business.

Now that you’re on their site, what do you look for to determine if this company or individual is right for you? First, read contents of their site. Is it focused on you, potential customer? Does it give you relevant information, or just a sales pitch? Is it trying to get you to a free seminar without any other option of contacting company? Does it give you a clear roadmap of how it intends to deliver on promises it’s making? If they aren’t attempting to inform you so you can make a decision that’s best for you, RUN! (In other words, skip their site and go to next).