Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue? A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you.
But how can you have such a winning newsletter?
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#1. Quality Content
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It doesn't really matter for your readers how professional your newsletter design is, or how long
articles are. They want "quality content". Period.
After all,
reason why they joined your newsletter in
first place was because you made a promise to provide them with some certain valuable information.
So each time you sit down to write your next issue, remind yourself what your readers expect to learn. What did you promise them? What benefits did you offer when asking them to sign up?
You should keep these answers in mind all
time when writing articles, making recommendations, and even placing ads in your newsletter. Make sure you deliver what you've promised. This is
secret to keeping your readers happy and winning new subscribers through word-of-the-mouth.
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#2. Let Your Readers See
Real You
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Which of
following newsletters would you like to read
most?
1. A faceless newsletter like it was written by a robot