Success Through Superior Design

Written by Micah D. Cranman

Many people fail to understand just how importantrepparttar design of a web site is to your online image. Some simply assume that because they have a great product they'll be automatically successful. But in order to achieve online success, one must have both a wonderful product or service and a great design. This is because people assume that ifrepparttar 134692 web design is unprofessional,repparttar 134693 product is inferior. Just as humans have a tendency to "judge a book by its cover," they also tend to make an association between a business's web site and product.

So, in order to make sure that your web site doesn't express your business inappropriately, here are 10 things you can do:

1 - Lose those banner programs.

Using banner "exchange" programs is like saying torepparttar 134694 world, "I'm a newbie." When people start a web site, they seem to be automatically drawn to sites like LinkExchange or SmartAge. Perhaps it'srepparttar 134695 promise of traffic for free that does it, but knowrepparttar 134696 truth: banner programs, forrepparttar 134697 most part, are worthless when you're just starting out. Avoidrepparttar 134698 temptation to plaster your pages with every banner program you can think of, because it's not going to help you.

2 - Keep your site clean and organized, not "busy!"

Do not, I repeat, do not make your site overwhelmingly "busy." Have you ever visited a site where there were thousands of animated pictures, fluorescent text and colors, crowded pictures, and huge text? Me too. And every time I visit one, I head forrepparttar 134699 "back" button in my browser. Don't run off your visitors without letting them read what you've got to say, or they'll never buy!

3 - Avoid "clip-art" type graphics likerepparttar 134700 plague.

They're totally unprofessional, and scream "don't buy!" Takerepparttar 134701 time to learn how to make your own graphics using whatever program you can get your hands on. We recommend Adobe Photoshop - - if you haverepparttar 134702 money. If you're short on cash, visit Jasc Software to pick up a free demo of Paint Shop Pro - - which is almost as good as Photoshop, but with a MUCH smaller price tag.

4 - Don't talk about yourself!

Sorry, but no one really wants to hear about you. They want to hear about how you can help them andrepparttar 134703 benefits your product or service will provide. Focus on them!

The 4 Deadly Sins of Business Web Design

Written by Matthew May

1. Designing a site with large slow loading pictures and fancy flash presentations.

99% of people surfingrepparttar internet are looking for information quickly. When you place large fancy pictures, midi music, and slow loading flash presentations this simply keeps your potential client waiting forrepparttar 134691 information that they are looking for.

Most likely they will not wait but click off to another site.

Why should your prospect have to choose between an html or flash site? Why should he have to download software just to view your site? All this delays your customer from gettingrepparttar 134692 information he wants and from buying.

Keeprepparttar 134693 pages simple, easy to read, fast loading and torepparttar 134694 point!

If you do not believe me check out Yahoo's or Microsoft's web design. It is very simple and these guys are billionaires.

2. Designing a site with no central theme or focus.

You cannot be everything to everybody. Have you ever seen those sites with dozens of different affiliate programs none of which relate to each other? They look like a flea market!

Stick to your topic. The more specificrepparttar 134695 better. The internet contains so much information that you are better off being an expert in your niche than trying to appeal to everyone. If you have no focusrepparttar 134696 value of your site is diluted and it will actually appeal to no one rather than everyone.

3. Not placing your phone number and contact info conspicuously on your site.

The internet is great but lets face it. Way more money is made off line than on line. Many people, including myself, want to make sure that there is a real person behind that website before parting withrepparttar 134697 green.

If your clients can pick up a phone and contact a real person you have gained instant credibility. You also have distanced yourself from your competition.

I love seeing my competitor's fancy websites with no phone number! More business for me!

4. Using free web hosts.

If you are serious about your business you should run fromrepparttar 134698 word free! Yes you heard me. Free is a bad word if you want to make money.

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