The #1 Rule for Businesses - Be Professional
By Denise Hall (C) 2003
Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.
But what if you were to walk into a store as soon as it opened in morning and place looked liked it had been ransacked? What would you think?
You'd probably think it wasn't very professional-looking. If a rack of shirts was haphazardly thrown together, with all styles, colors and sizes mixed up, you'd probably walk right past it without giving it a second glance.
If a sales associate wouldn't answer your questions or help you find something, you would consider that unprofessional, too, not to mention rude.
When we do business in offline world we expect a professional appearance and professional manner from those who deal with customers. The same is true for online businesses.
Your business depends on how professional you are. Your website, your customer service and appearance and quality of your work all reflect upon you, business owner.
Two key factors of professionalism:
1. Good Customer Service/Relations
2. Quality Appearance and Writing Skills
Recently I had problems submitting information to several websites. After trying for several days I finally e-mailed for technical support. (After all, website owners had messages posted that said to contact them at any time.)
I didn't expect an immediate reply to my inquiries. I know they're busy running their businesses, and dealing with other people, too. But I have yet to receive any replies.
Where is customer service? Why would I want to do business with someone who seems to be ignoring me? At very least, if it typically takes them more than a couple of days to reply to e-mail, support questions or other requests, they should post that information on their website so customers/visitors know what to expect.
Without good customer service, you're shooting yourself in foot. Don't expect customers to buy from you if you can't afford them some common courtesy.
A professional appearance is mandatory to your business, also. How many times have you read an ad or article that had numerous spelling or grammatical errors?